Chow Tai Fook Jewelry Group Co., Ltd. was listed on the main board of the Hong Kong Stock Exchange in February, 201/,with the vision of becoming the most trusted jewelry group in the world. Founded in 1929, Chow Tai Fook, the iconic brand of the group, is famous for its product design, quality and value.
The success of the Group and its iconic brands, from the long history of more than 90 years, reflects the persistent persistence in innovation and technology and the core values that have been upheld for a long time. With the differentiation strategy, Chow Tai Fook has developed steadily in the markets of different customer groups and provided personalized consumption experience.
brand introduction
By providing diversified products, services and sales channels, we can meet their needs at different stages of life. The Group's differentiated brand strategy takes Chow Tai Fook's flagship brand as the core, and successively launches targeted retail experiences, as well as other personalized brands such as Enzo, SOINLOVE and Monologue, each of which bears the life attitude and personality of different customer groups.
Based on the customer-oriented focus and strategy, the Group practices its commitment to sustainable business growth and is committed to promoting long-term innovation and development of business, employees and culture. Mature and flexible business model is the main advantage of promoting the sustainable growth of the Group, supporting the Group to pursue excellence in the whole value chain and extending business opportunities to different communities and global industry partners.
Reference to the above content: Baidu Encyclopedia-Chow Tai Fook