Affected by the epidemic, offline consumption was affected, but online shopping orders increased significantly. Since the beginning of this year, due to the impact of the epidemic, many blockades have been introduced in the society, which has led to poor business in offline stores, so many businesses are counting on this year's? Black Friday? Shopping Festival can attract more customers, so many stores put out promotional advertisements early, hoping to increase some performance, but this year's shopping festival seems to be not as good as expected. Because the epidemic also affects the economy, since this year, people's wages are generally not high, so they will be more cautious in consumption and more rational in shopping.

And in order to cater to the impact of this epidemic, this year's? Black Friday? It has been extended to one week, hoping to give people more choices. However, some media found that on the first day of Black Friday Shopping Festival, the situation was not optimistic. In a shopping center in Berlin, promotional advertisements can be seen everywhere, but the flow of people in the store has not increased, especially in some restaurants in the shopping center. Although the promotional discounts are very low, there are still few customers. A German citizen said that Christmas will be celebrated next month, and there will be more festivals, so there is not much willingness to spend, and the goods in the shopping season seem to be very cheap. If he overspends, he may fall into a kind of? Consumerism? , become consumption for consumption.

However, some media also said that offline stores are not as popular as before, mainly due to the epidemic, but online shopping orders are still growing rapidly. During the epidemic, Germans obviously needed online network services more strongly.

However, there are also some bad episodes. For example, German workers of Amazon, a well-known e-commerce website, went on strike during the shopping season. They hope to let everyone know their demands in this way and hope that Amazon can improve its working environment in Germany.