The design of showcase should not only consider the necessary conditions of showcase, but also match the environmental elements and conform to the brand temperament. These three factors are closely related, and it is inevitable to leave these factors in order to realize a good showcase design scheme. So if we want to design a showcase, we should design it from these three points. It's easy to say, but it's not easy to do, because we need to communicate well with customers in the early stage, fully understand their needs, draw up the first design scheme through demand analysis, and then subdivide and integrate the space environment and brand, so as to design a showcase design scheme that meets customers' needs and makes them satisfied.

Exhibition design revolves around how to effectively improve the efficiency and quality of exhibition activities. In addition to the design of the exhibition environment itself, the purpose of exhibition design is to let the audience carry information most effectively in infinite time and space. Studying these characteristics is the basic starting point of studying visual science. In fact, I am familiar with the design of jewelry display cabinets from the simple essentials. The design of unfolding form of display tools is also an important content of jewelry display cabinet design. As an information medium between commodities and consumers, exhibition design must also have glamorous characteristics of the times.

On the contrary, in order to stimulate people's emotions and arouse their desire to buy, we must pay attention to the uniqueness, richness and novelty of the technique. Nowadays, more and more attention is paid to the design of jewelry display cabinets, because it has a strong social foundation and fully responds to the needs of the times. The way humans observe things is positive, and exhibitions will constitute a variety of visual elements. At the same time, it exaggerates the authenticity of the commercial display design, but it does not mean denying the richness of the embodiment. At the same time, commercial display design must pay attention to the authenticity of aesthetic creation, that is, the information conveyed must be correct, not exaggerated and artificial, which is also a very important topic in modern commercial display design. That is, through the design of exhibition, people, space and things are reconstructed, from disorderly spatial form to organized formal aesthetic feeling and spatial concept of display content. In the exhibition design of modern large-scale exhibitions, the scope of exhibition space design has gone beyond the general exhibition concept, and various exhibition themes emerge one after another with the growth of society. Make the graphic meaning rich and vivid. Reflected in the shape and spatial combination of some physical objects. The gathering and gathering of exhibition space also changes randomly, and the time also changes with different fields and places.