Ways to improve the performance of jewelry stores: 1. Create a distinctive brand image: to operate a brand, we need to give it unique charm, leave a distinctive brand image in the hearts of customers, and gain confidence in operating a brand. 2. Looking for the selling point of products: Customers' purchase of products is often emotional and influenced by many external factors. If customers want to take the initiative to buy Nanyangyu products, they must find out the selling points of the products according to the target customers. 3. Strengthen employee training: employees represent the corporate image, and employees in franchise stores represent the brand image. Only high-quality professional salespeople can create attraction for the brand.

Customers are like friends, selling not only products, but also feelings. Communicate with customers sincerely, provide them with feasible suggestions from the perspective of friends, be a loyal listener and emotional consultant, and conduct consulting sales to make customers feel valued in consumption. In this way, it can produce a good repeat customer effect, and the brand appeal without advertising will spread among consumers.