The wholesale price of ten thousand yuan diamond ring is more than three thousand yuan.

Merchants and shopping malls "join hands" to make huge profits

In the face of the saying that diamond rings are "profiteering", traditional jewelry merchants have repeatedly complained. Many jewelers say that it seems that the price increase is relatively high, but in fact there is not much money in the end. The reason why the Golden Week discount promotion can be as low as 30% is not only the inflated price of small brand jewelers, but also the "deduction game" between well-known jewelers and large department stores.

According to an insider, brand jewelry in large department stores is often more expensive than small brand jewelry of the same quality. This is due to the unified cashier in large shopping malls, and most jewelry counters and shopping malls adopt the "joint deduction" settlement method. Among the daily expenses of jewelry counters, shopping malls have the largest deduction point, generally around 25%~30%, and the whole business payment usually takes two or three months to settle.

If you sell a gesture of 1 10,000 yuan, the expenses such as taxes and fees will account for about 15%, the mall will withdraw 2,500 ~ 3,000 yuan, and the brand will earn 4,500 ~ 5,000 yuan. Such a high profit, for consumers, is undoubtedly equivalent to profiteering, because few industries can reach the same profit level as the jewelry industry.