Online sales is to assist physical store sales to increase sales. The scheme of online sales is to advertise first to increase the influence on physical stores, and then increase online sales channels for sales. Online publicity has promoted offline sales and increased its influence. Increase sales.

Patrizia Peabert creates an atmosphere of fantasy future travel. It provides visitors with an exclusive entrance to another dimension beyond time and space. "Another place", which makes people feel the wonderful scene, will be the beginning of Patrizia Pepe's broader image strategy combining online and offline channels. The grand opening ceremony was jointly held by Roberto Tribbioli, CEO of Pepe Patrizia, and senior representative of Tmall * * * *. Tmall is the largest e-commerce platform in China, with nearly 7 million active users, and is a part of Alibaba Group. "We are very happy to have an innovative brand like Pepe Patrizia to cooperate with Tmall to open an online flagship store, and look forward to bringing the feminine design of the brand to our hundreds of millions of consumers. .

Against the backdrop of Shanghai's charming sky and bright lights, the brand held a preview of the limited edition "Trapped Eden" handbag. The handbag collection is inspired by beautiful and meaningful flowers: cherry, wisteria and jasmine. There are only eight handbags in each version, two different colors. It is worth mentioning that this bag is made of high-quality smooth cowhide or high-grade gold and silver leather, which is very popular because of inlaid or luxurious custom jewelry, sequins and handmade crystal embroidery.

The plan succeeded. W Hotel Shanghai Bund has arranged the meeting place according to Patricia Pepe's Italian city style. A lot of publicity and the influence of online celebrities have increased their sales.