Shop Opening Plan 1 1. Preparation for roadshow promotion activities:
1. Who should promotion serve and what purpose should it achieve?
2. Make clear why you want to engage in promotional activities.
3. The location, time and activities of the event.
4. Understand the site and communicate with relevant departments of the community.
The following is a detailed plan for friends who run hairdressing salons to engage in promotional activities on the roadside:
Second, the preparation of roadshow promotion activities
Pre-preparation:
1. Who should promotion serve and what purpose should it achieve?
2. Make clear why you want to engage in promotional activities.
3. The location, time and activities of the event.
4. Understand the site and communicate with relevant departments of the community.
Material preparation:
1, round or square glass table, with a hair salon logo (silk screen printing or pasting is acceptable) in the center of the table, and 3 or 4 chairs.
2. It is necessary to provide a net booth or an X booth to show the image of the event. When the booth is opened, pay attention to the wind direction and size of the weather and fix the booth in time.
3. If a large arch is placed in the roadshow promotion, it is necessary to check the location of the event before the event, determine the placement position, power supply, check the quality of the arch and the blower.
4. If there are TV sets and related audio and video equipment in the roadshow promotion, the equipment should be commissioned and debugged before the event to ensure the smooth progress of the event.
5. Roadshow promotion must prepare product samples, demonstration props, publicity materials, leaflets and various exhibition boards for customers.
6. Roadshow promotion activities are aimed at direct customers, and small items such as pens, paper, gifts and drinking water need to be prepared.
Personnel preparation:
1, one or two business people (business people must have some experience in products and activities), plus 2~4 sales promotion girls (a: generally young women, preferably young, close to the height 162cm or above).
Business people will wear formal clothes (usually dark suits, white shirts, dark leather shoes and badges); The salesgirl wears the uniform promotional clothes of the hair salon (note: shoes must wear dark high heels and the uniform angel hat of the company).
3. Pre-job training must be given to promoters before the activity (the training contents include: promotion purpose, promoter position, promotion etiquette, data transmission, hairdressing knowledge explanation, customer communication and clearing the field after the activity).
Third, the activity declaration.
This is a necessary procedure, and regional activities can only be carried out with the approval of the company.
The content is the approval of the plan and expenses.
1, activity plan: background analysis; The purpose of the activity; Time, place, participants, form and content of the activity; Activity operation control; Emergency measures and so on.
2. Expenses: expenses required by the activity and within the budget.
3. Community activities.
Product display, how to attract passers-by and permanent residents to participate, product display consultation, appointment registration.
Planning scheme for opening a shop 21. Activity time:
20xx year x month x day -x month x day
Two. Activity theme:
Celebrate May Day with joy and spend the summer in a refreshing way.
Three. Specific activities:
Four joys and four surprises!
Surprise 1: Open the door for gifts on May Day!
The top 300 customers and friends who shop on the day of X will get a beautiful gift no matter how much they buy. The quantity is limited while stocks last.
Surprise 2: Return after the shopping lottery!
From X-X-X-X, anyone who has shopped all over 28 yuan in this mall can exchange a computer receipt for a lottery ticket; Full 58 yuan for two lottery tickets; Buy more and smoke more. A ticket is limited to five at most.
First prize: cash gift card 888 yuan 1.
Second prize: 2 cash shopping cards of 588 yuan.
Third prize: 5 cash gift cards from 88 yuan.
Fourth prize: a beautiful gift for 100 people.
Surprise 3: You shop, I give gifts!
Xx, X, X, X, you can come to this supermarket once:
Shopping is full 18 yuan sends toothbrushes;
Send a bottle of 500ml tea when shopping in 38 yuan;
Send a bottle of 1.25L coke when shopping in 68 yuan;
Send a bottle of11.5L detergent to 8 yuan when it is full;
When the shopping is full 168 yuan sends 1.8L a bottle of blending oil;
(Note: Tobacco, alcohol, grain and oil, fresh food, special price, member price and counter goods are not allowed to participate in this activity.)
Surprise 4: value for money!
During the activity, anyone who buys 18 yuan in the supermarket area of this mall can add 1 yuan to the poster clipping to buy 1 toothpaste; One-time shopping in 38 yuan, plus 5 yuan can be exchanged for a box of gift boxes made in 20 yuan; After shopping in 58 yuan, Jia 15 yuan bought a box of health products from 60 yuan. (Note: Tobacco, alcohol, grain and oil, fresh food, special price, member price and counter goods do not participate in redemption activities; Choose one of this activity and surprise 3 activity, and you can't participate at the same time)
Shop opening activity planning scheme 3 activity theme:
Big reward for opening, surprise for entering the store.
Activity time:
Xx month -xx month
Activity purpose:
1, the new store began to attract customers into the store for consumption.
2. Improve the popularity of barbershops and explore the local consumer market.
3. Establish a good barber shop image and gain a good market reputation. (same as above)
Activity content:
There are various forms of open activities. Here are some for your bosses to try.
First, within seven days of the barbershop's opening, a 200 yuan shampoo card for 20 times is now only 100 yuan.
Secondly, if you buy a card worth 500 dollars or more within seven days after the barber shop opens, you can enjoy seven free hair care services.
Third, on the day the barber shop opens, customers who enter the store can get coupons worth 50 yuan. When we spend 100 yuan, we can enjoy this coupon.
Fourthly, on the opening day of the barbershop, you can enjoy the discount of dyeing hair and curling hair in 20 yuan with the help of the activity page of the brochure.
Key points of activity layout:
Activities held in barber shops must be arranged three days in advance. Such as hanging balloons and colorful flags to create a festive atmosphere. In addition, the store should be well cleaned and packed. During the activity, some exciting songs can be played in the store.
Planning scheme for opening activities. Market background analysis:
1. Population base and economic index:
The town has a population of 58,000, with a middle-aged and young-aged index and potential consumption capacity. The store can radiate 28,000 people, and the average consumption capacity is in 580 yuan/person/month. The radiation consumption index of people is aging, conservative consumption, direct purpose, and impulsive consumption accounts for 8%. The town is a gathering place mainly for local residents, with less industrial economy. Most of the working-class people work in the urban areas, and they travel back and forth by means of transportation. 75% of the working-class people in the local area have potential spending power.
2. Competitiveness:
The competition scope of shops includes: agriculture, industry and commerce, scattered wholesale shops in streets, small convenience stores, supermarkets and food markets with convenient transportation nearby, and take bus 17 to the advantageous shopping spots such as large retail groups, KA shops and shopping centers in urban areas. However, the existing competitive format is not complete, and some retail stores are inferior to us in terms of product structure, display, advertising and management, and cannot form positive competitiveness. In urban areas, most of the people who spend by bus are large household appliances, clothing and other types, and daily consumer goods will still settle in, so it is inconvenient to take the bus.
3. The purpose of joint marketing:
Now this store has opened for the second time. Google, which used to consume the new era, has certain limitations in its cognition of the new era, and this openness gives customers a brand-new feeling. Now, in addition to numerous brand franchise stores and brand-new storefront image, our store will also increase the investment in overall promotion activities, and strive to achieve: more effectively crack down on competitors, stabilize and expand market share, comprehensively stimulate consumption, guide consumption, seize market opportunities, promote commodity sales, and create a shopping atmosphere. In addition to its own supermarket area, this time there are pharmacies, bakeries, delicatessens, jewelry stores, infant monopoly areas, electrical monopoly areas, jade counters, cosmetics counters, mobile phone counters, mass clothing, vegetable areas, fruit areas, fresh food areas, aquatic products areas, meat areas, and factory promotions inside and outside manufacturers.
Second, 100600 1 DM promotion plan
1. Event theme: Dress up for the opening ceremony or grand opening ceremony.
2. Activity time: xx, xx-xx, XX.
3. Location:
4. Activities:
Theme: Triple Opening Ceremony
Preparation departments: operation department, planning department and business department.
A gift: free cash for opening.
Details of the activity: On the opening day (or three days before), the first 66 customers who have spent all their money in 38 yuan in our store can get a free red envelope with face value of 10 yuan and cash of 8 yuan, 6 yuan, 5 yuan, 4 yuan, 3 yuan, 2 yuan and 1 yuan, and each customer can get 3500 yuan on the same day (or every day).
Double Gift: Happy Shopping Won the Grand Prize
Details of the event: During the event, anyone who buys 38 yuan at one time can draw a lottery once, and so on, and a single ticket can draw a lottery up to five times.
Remarks: counters, monopoly areas, specialty goods, grain and oil, tobacco and alcohol will not participate in this activity.
Triple gift: I'll give you a free toothbrush when you come.
Details of the event: During the event, all customers tear off the footer of the toothbrush logo at the corner of the DM poster, and get a San Xiao toothbrush for free at the designated event place in the supermarket.
Third, DM single page (spike price)
A4 coated paper 2P( 105G)8000 copies. The operation department, the business department and the planning department all have KFC-style hand-torn coupons, with hand-torn or cut patterns on the front, text on the front, and full display on the back of a single page. Please set up inventory according to DM score and regional consumption.
Fourth, DM posters (counter and in-store version)
DM poster: A3 coated paper (bound volume) 8P( 105G) 15000 copies of Operation Department, Planning Department and Business Department.
DM poster (estimated number of specials)
For example, buy A to get A, buy A to get B, add 1 yuan goods, one to five to ten goods. The number of the above DM projects cannot be changed too much. Please make an agreement according to the actual situation. A small number of DM products (shelf image display) can be sold in the store, and the display on the ground pile must be full, and the inventory quantity of goods displayed on the ground pile is the quantity of goods displayed on the ground pile.
1 times to 2 times (depending on product characteristics). Low-priced goods should highlight the theme elements and have corresponding purchase restriction measures. Discount, buy a to get a, buy a to get b and so on. DM posters must be posted in the activities in the counter area to highlight the brand theme elements. The activity should be large and attractive enough to promote the whole joint promotion effect, so as to achieve the ultimate goal.
Auxiliary facilities for verb (verb's abbreviation) activities:
1. Cross-street banner: hung on traffic arteries and community points. (size to be determined)
2. Exterior wall banners: hung on the exterior wall of the owner. (size to be determined)
3. Greeting width, huge: hanging directly above the outer wall of the main entrance and exit. (size to be determined)
4. Air arch: placed on the external ground of the main entrance and exit.
5. red carpet: from the roadside along the two main entrances and exits to the cashier. (size to be determined)
6. Lottery stage: used for lottery and prizes. (size to be determined)
7. Ceremony ribbon-cutting platform: used for ribbon-cutting at the opening ceremony and cultural performances. (size to be determined)
8. Two publicity vehicles: to publicize the opening of our store to the surrounding communities (three days ago).
9. Four sheds in the outfield: The manufacturer will promote the outfield in the square outside. (size to be determined)
10. Hanging a flag in the store: the theme publicizes the grand opening of our store. (size to be determined)
1 1. Passage theme flag: piles above the main pedestrian passage and lifting passage to create an atmosphere. (size to be determined)
12. Colorful balloons in the store: put them on piles, walls, stigma and other places to create an atmosphere.
13. entrance colored balloon arch: the balloon arch is tied at the main entrance to create an atmosphere.
14. Theme POP writing: opening planning of KT board of directors The artist wrote the opening theme. (size to be determined)
15. Cashier's chest towel: Cashier's chest towel is inclined (welcome new and excellent purchase).
16. Bar advertisement: theme display of counter activities.
17. Transparent lottery box: Jacqueline transparent material (252525). (Slogan to be determined)
Departments and personnel supporting promotional activities with intransitive verbs:
1. Cashier: 8.
Job responsibilities: familiar with cashier system, skilled cashier operation process, trained and assessed by relevant departments, with psychological quality and pressure resistance, familiar with RMB identification, etc. During the activity, the cashier supervisor will control it, and if there is any problem, it will be reported to the supervisor for solution, and no conflict with customers is allowed.
2. Cashier assistants: 8.
Responsibilities: Assist the cashier to complete the cashier's work, mainly including: taking bags, handing over the items discarded by customers to relevant departments, and cleaning up the hygiene work in the cashier's area together with the cashier. During the activity, the cashier supervisor will control and manage it, and inform the cashier supervisor to handle it when problems are found.
3. Cashier security officers: 2-4.
Responsibilities: Manage the smooth payment of cashier customers, handle disputes between cashier and customers, handle emergencies, coordinate the contact between cashier department and other relevant departments, and be responsible for public security and coordination. The activity period is directly managed by the activity manager, and any problems that cannot be solved are reported to the activity manager for handling. (guard against theft, running accounts, etc. )
4. Currency changer: 1.
Responsibilities: Prepare the change and money needed in the opening activities, provide the change and money used by each cashier every day, register and record the amount of cash paid and received every day, which will be managed by the activity manager, and report to the activity manager for coordination if there are problems that cannot be solved. (Use as many trusted people as possible)
5. Shop assistant (tallyman): 18
Terms of reference: arrange the normal daily commodity sales in the management area, replenish the supply, arrange and manage the replenishment of the pile, record the daily sales and report it to the purchasing department, manage the commodity handling in the area, keep the floor clean, serve customers, handle emergencies and prevent theft and damage. The activity cycle is managed by the activity supervisor, and when it cannot be handled, it is reported to the activity supervisor or activity manager for resolution.
6. Shop assistant: 4-6.
Responsibilities: Working under the activity supervisor and manager, assisting the infield business area, mainly helping the regional plate to deal with special events, such as helping the clerk to sort goods, replenishing stacked goods, handling damaged goods of customers in an emergency, and handling sanitation in an emergency. This pedestrian is very motivated and is a temporary leader. If there is any problem that can't be solved, he should report it to the event director or event manager for coordination.
7. Internal security: 6, external security: 6.
Responsibilities: Internal and external security personnel are mainly responsible for controlling and coordinating security, anti-theft, normal order of activities, emergency treatment and other matters during the whole activity, and coordinating all departments to smoothly carry out the whole set of opening promotion activities. During the activity, the activity manager will be responsible for it. If there are problems that cannot be solved, the activity manager will be informed and mediation will be conducted.
8. Receiving and transshipment personnel: 2.
Responsibilities: During the activity, the manager is responsible for receiving and dispatching goods, accepting orders from the purchasing and operation departments, and transporting the collected goods to relevant places for display as soon as possible. Safety is the most important thing when transporting goods, and the activity period is under the unified management of the activity director. If there is any problem that cannot be solved, the manager will inform him and mediate with him.
9. Warehouse keeper: 2.
Scope of work: During the activity, we mainly check and accept between the store and the warehouse, sort out the existing goods in the warehouse, coordinate the entry and exit of the goods needed by the store on the same day, collect and place the new goods, deliver the goods needed by the store operators at the first time, and ensure the display quantity of the goods in the store during the activity. During the activity, the activity supervisor is responsible for unified management. If there is any problem that cannot be solved, the activity supervisor will be informed for mediation.
10. Event managers: 2.
Scope of authority: Assign under the activity manager, arrange and solve the orders given by the manager, coordinate the personnel of all departments to carry out their work smoothly during the activity, deal with emergencies, solve problems raised by grassroots personnel, negotiate with the manager to solve them as soon as possible when problems occur, and effectively complete their functions and powers.
1 1. Event manager: 1.
Job responsibilities: Arrange the personnel, material resources, financial resources, facilities and other props for the whole activity, uniformly direct the smooth development of various activities during the activity, handle and solve emergencies, and ensure the smooth progress of the activity. When you encounter an event that cannot be solved, please consult our senior management and appoint a trader in our activities.
12. Office administrator: 1-2.
Responsibilities: Responsible for all office affairs, such as in-store broadcasting, sanitation, document arrangement and coordination with other departments. , and appointed under the event manager and supervisor.