1, Shenzhen Centennial Fengxiang Jewelry Brand belongs to Shenzhen Centennial Fengxiang Jewelry Co., Ltd., which is a wholly-owned subsidiary of Shenzhen Li Duo Jewelry.

2. Lao Fengxiang, a listed company, a top 500 enterprise in China, a century-old national brand and a famous jewelry brand in China. Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store.

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From 20 15, Lao Fengxiang set up a special rights protection team. Lao Fengxiang successively filed a trademark invalidation declaration with the State Trademark Review and Adjudication Board for the "Hundred Years Fengxiang" and two registered trademark patterns registered by Dolly Company, and filed an infringement lawsuit with the Shenzhen Intermediate People's Court for the infringement of "Hundred Years Fengxiang".

On April 23, Lao Fengxiang held a press conference, saying that after three years of hard work, the case of Shanghai time-honored "Lao Fengxiang" suing "Hundred Years Fengxiang" for infringement was fully won.

Many trademarks and two trademark designs such as "Hundred Years Fengxiang" that Dolly Company applied for registration in class 14 have been declared invalid or not registered by the State Trademark Office, the State Trademark Review and Adjudication Board and the relevant people's courts;

The Higher People's Court of Guangdong Province has also found that Centennial Fengxiang Company infringed the exclusive right to use the registered trademark of Laofengxiang Company, which constituted unfair competition, and finally ordered Centennial Fengxiang Company to immediately stop trademark infringement and unfair competition.

Since 20 15, Lao Fengxiang has established a normalized intellectual property (trademark) monitoring system, and strives to prevent similar trademarks from being registered at the source through trademark objection procedures. Up to now, Lao Fengxiang has filed 265 trademark objection applications and trademark invalidation applications, most of which have been successful.

References:

Shangguan Laofengxiang v. "Hundred Years Fengxiang" infringement case won in an all-round way.