Jinlong Jewelry originated in Hong Kong and belongs to Jinlong Jewelry Group, focusing on the research and development, production, distribution and brand terminal chain operation of gold jewelry. After 25 years of tempering and accumulation, Jinlong Jewelry has developed into one of the three major gold jewelry operators in the domestic jewelry industry and won the title of "China Famous Trademark". Now he is the executive director of China Jewelry and Jade Jewelry Industry Association and a comprehensive member of Shanghai Gold Exchange. It has reached many years of strategic partnership with international organizations such as International Platinum Association, World Gold Council and De Beers, and is the only designated gold and perfect pure gold supplier of the World Gold Council in this life.
Jinlong Jewelry has one of the largest self-owned jewelry industrial parks in Asia, covering an area of more than 25,000 square meters, with nearly 5,000 jewelry end customers nationwide, and its products cover more than 80% of the domestic market.
1. "Golden Gift Model"
Jinlong Jewelry Group is known as the "golden gift model". Strong strength and superb quality have won unanimous recognition from the society and relevant departments. State leaders presented Prince Philip, the husband of the Queen of England, with the seven boats of Zheng He from the Taiwan Province delegation led by Lien Chan and the Ministry of Foreign Affairs, the golden jade and tiger charms from the China Military Museum, the precious metal gift of the Golden Bird's Nest and the pure gold ornaments of twelve animal heads auctioned by Poly Group. , and Jinlong Jewelry is fortunate to be a licensee. In recent years, several events with far-reaching global influence in China, such as the Olympic Games, the World Expo, the Asian Games and the Universiade, all have the presence of Jinlong Jewelry. This is the honor of Jinlong Jewelry and the encouragement to the brand. Therefore, Jinlong Jewelry has won the reputation of a global art gold collection model and a royal jeweler in China.
The world's first royal jewel is in the Forbidden City.
20 12 China jewelry yearbook
Under the sole joint authorization of the National Palace Museum in Taipei and the Zhejiang Museum in the world, Jinlong Jewelry Group successfully created 1: 1 and 1:9 Fuchun Shan Jutu Art Gold Collection Edition, which appeared at the Shenzhen Cultural Fair in 20 12 years. 1: 65438+ Later, Jinlong Jewelry Group joined hands with the National Palace Museum in Taipei and the National Palace Museum in Shenyang on both sides of the Taiwan Strait to create the world's first "Royal Jewelry of the Forbidden City". Jinlong Jewelry proposed that China royal culture and royal jewelry should not be allowed to continue to sleep, locked behind the heavy and cold door of the Forbidden City safe, so that the privileges and games of the royal aristocrats in the past can enter people's lives today, and the public can have the opportunity to collect creative products of the Forbidden City jewelry culture.
20 12 China jewelry yearbook
3. Enter the top domestic commercial system.
Jinlong Jewelry invested 500 million yuan to start the national terminal retail chain. Jinlong Jewelry has won market recognition with its strong strength, domestic first-class terminal image and systematic management. Top domestic business systems have issued cooperation invitations and reached strategic cooperation agreements with Jinlong Jewelry. At present, Jinlong Jewelry Store has successfully entered Shenzhen Huaqiang North Mao Ye under Mao Ye system, Jinan Bayi Ginza under Ginza system, Tianjin Parkson under Parkson system, Guangzhou Department Store under Baiguang system, Shenyang New Mart, Yintai Department Store and Friendship Department Store under Dashang Group.
Jinlong Jewelry adheres to the development strategy of "brand makes the future", completes the infrastructure construction and market layout of the brand operation system, and has established 1 1 brand regional operation centers throughout the country. In the next five years, Jinlong Jewelry will expand the national chain operation of Jinlong Jewelry brand through the combination of direct chain operation and franchise operation, and realize the expansion plan of 500 franchise stores.
20 12 China jewelry yearbook