Amazon is committed to becoming the most "customer-centric" company in the world. At present, it has become an online retailer with the largest variety of goods in the world. Amazon and other sellers offer millions of unique new, refurbished and used goods.
Categories include books, movies, music and games, digital downloads, electronics and computers, home and gardening products, toys, baby products, groceries, clothing, shoes, jewelry, health and beauty products, sports, outdoor products, tools, and automobile and industrial products.
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Open source and reduce expenditure: As mentioned above, the secret of Amazon's profit lies in the large purchase discounts and free delivery services provided to customers. However, this promotion strategy is also a double-edged sword: it increases sales and also generates huge costs. How to digest the resulting costs? Amazon's approach is to spare no effort to cut costs in financial management.
Reduce expenses, reduce employees, use advanced and convenient order processing system to reduce error rate, integrate delivery, save inventory cost ... By reducing logistics cost, it is equivalent to getting more sales revenue with less promotion cost and then giving it back to consumers, thus winning more customers and forming an effective virtuous circle. Of course, this puts high demands on Amazon's cost control ability and logistics system.
In addition, while cutting costs, Amazon is also actively looking for new profit growth points, such as selling old and new goods for other businesses online, and cooperating with many businesses to sell its brand products to Amazon customers and collect commissions from them. So that Amazon customers can buy the brands of many merchants in one stop.
Baidu Encyclopedia-Amazon