Generally speaking, the price of gold in Leofoo is 20% to 30% higher than the international gold price, which means it is slightly more expensive than ordinary gold. The international gold price is only the price of gold raw materials, while the Leofoo gold price refers to the price of gold ornaments. Retail price of gold jewelry = gold raw materials+labor cost+brand value. From the raw materials of gold to the finished products of gold jewelry, there are more than a dozen processes in the middle, and there are still losses. Gold shops also have labor, rent and other costs, and also make money. The high price of gold in Leofoo is mostly due to the added value brought by the brand and workmanship of gold, the production technology of gold jewelry, the labor cost of production and the design creativity of jewelry, all of which have added value. As an established gold brand, Leofoo's own technology is relatively mature, so his gold price is naturally expensive.