1. Brand history: Lao Fengxiang was founded in 1848 and is one of the earliest jewelry brands in China with a history of over 170 years. Chow Tai Fook was founded on 1929. Although the history is not long, it is also a leader in China's jewelry industry. Judging from the brand history, Lao Fengxiang has more advantages.
2. Product line: Lao Fengxiang's product line is very rich, including jewelry made of gold, diamonds, pearls and jadeite. Chow Tai Fook also has a rich product line including gold, diamonds, precious stones and pearls. There is little difference between the two in the product line.
3. Design style: Lao Fengxiang's design style is mainly traditional, paying attention to craftsmanship and details, giving people a sense of simplicity and elegance. Chow Tai Fook's design style is more fashionable, focusing on innovation and individuality, giving people a feeling of youthful vitality. From the design style, Chow Tai Fook is more popular with young people.
4. Price: The price of Lao Fengxiang's products is relatively high, mainly because the materials and technology used in its products are very high-end. The price of Chow Tai Fook's products is also higher, but it is slightly lower than that of Lao Fengxiang. From the price point of view, Lao Fengxiang is more suitable for consumers with certain economic strength.
5. After-sales service: Both Lao Fengxiang and Chow Tai Fook attach great importance to after-sales service and provide free cleaning and maintenance services. There is little difference in after-sales service between the two.
6. Brand image: As the earliest jewelry brand in China, Lao Fengxiang has a high popularity and reputation. Although Chow Tai Fook has a short history, it has won wide acclaim for its fashionable design style and high-quality products. From the perspective of brand image, both have their own advantages.