According to the organizer, at 9: 30am on the 20th, Wan Zikun, president of the Gold, Silver and Jewelry Chamber of Commerce of the All-China Federation of Industry and Commerce, Shen Yunlong, president of the Hong Kong Jewelry Manufacturers Association, Zuo Xin, vice president of the Beijing Council for the Promotion of International Trade, Chen Guomin, president of the Hong Kong Jade Industry Chamber of Commerce and Industry, and many other well-known representatives of the jewelry industry from China, Hong Kong, Macao and Taiwan came to hold the unveiling ceremony. It is reported that the exhibition covers an area of 6,500 square meters and has gathered more than 200 exhibitors from China and other 15 countries and regions. The products on display include diamonds, pearls, gold, jadeite, rubies, sapphires, white jade, platinum and silver, as well as packaging raw materials, machinery and equipment, identification and measurement tools. According to the organizer, the reason why this exhibition is held in summer is to facilitate buyers to replenish goods and negotiate orders at the end of the year, to continue to expand the peak sales period, and to provide opportunities for global jewelry manufacturers, importers, exporters, retailers and distributors to expand the domestic jewelry market. It is reported that ordinary tourists can register with valid documents (ID card, driver's license, military officer's card, etc.). It is estimated that this exhibition will attract more than 30,000 visitors. In addition, on the morning of July 20th, Chen Guomin, president of Hong Kong Jade Industry Chamber of Commerce and Industry, will be invited to give a professional lecture, including whether to buy jade jewelry for long-term investment or preservation, the appreciation space of jade in the next two or three years, and the main trends of jade jewelry design in the future. When interviewing Liu Yuansheng, secretary-general of Beijing Jewelry and Jade Association, the reporter of China, a big jewelry consumer, learned that the jewelry industry has become one of the important industries in China, creating a huge consumer market of 654.38 billion yuan. In 2005, China demanded more than 200 tons of gold, ranking fourth in the world in production and sales, and more than 40 tons of platinum, ranking first in the world, with platinum consumption exceeding 654.38 billion yuan and diamond sales. He also said that at present, many experts predict that China will become the center of jewelry processing, consumption and trade with the most development potential in the world in 20 10, and it is expected to achieve a total annual sales of $654.38+08 billion and a total export of $7 billion, thus establishing a leading position as a jewelry country. With the influx of top international brands, China's jewelry consumption is also soaring. Wu Qingzhong, manager of the Gold Decoration Department of China Jewelry Import and Export Corporation, also said that the development of China's jewelry industry is also facing many difficulties. Judging from the current market trend, top international jewelry brands have successively entered the China market, such as Cartier, Baolong, Bulgari, Earl and so on, occupying new markets, and other internationally renowned brands are also very interested in entering the China market. Italian, Japanese and many other countries sent delegations to China to discuss jewelry cooperation. However, the main obstacles for second-tier brands to enter the China market are high import tariffs and value-added tax. Domestic jewelry enterprises, after years of cultivation and development, also appeared some brand-name products. Only by making full use of the country's preferential policies and relatively low labor force can we compete with international jewelry brands.