1, JD.COM and TSL| Rui Lin Jewelry held live events to launch TSL| Xie Ruilin Jewelry Snoopy's new series and TSL| Xie Ruilin Jewelry TailsofHeart's "Pets in My Heart" series based on cute pets. In this new product launch activity, JD.COM and TSL| Xie Ruilin Jewelry give full play to the advantages of their respective groups, deeply integrate their ace resources in logistics, big data, marketing and other aspects based on the development direction of unbounded retail, create a brand-new cooperation model connecting shopping scenes, data and value, and strive to bring consumers a better shopping experience. With the upgrading of consumption, consumers' psychology of luxury jewelry consumption has also undergone tremendous changes. In recent years, with the continuous improvement of online shopping platform, consumers have gradually moved from offline physical stores to online stores, enjoying shopping convenience while gaining more protection. Brand has played an important role in store celebrations, holidays, super brand days and other marketing activities, such as multiple preferential attributes, the ultimate shopping experience, product exclusive distribution channels and so on, which has become a major advantage to attract consumers.
2. On Tanabata, Vipshop will join hands with Xie Ruilin Jewelry to launch a series of new KUHASHI products, which will be launched on August 7th, opening a fashionable and gorgeous romantic feast for this summer. At the same time, a live broadcast area was opened on the spot. Professional jewelry designer and red anchor * * * introduce Xie Ruilin jewelry KUHASHI [essence] series new products and matching suggestions. During the live broadcast, we distributed red packets of rain worth 200,000 yuan, which consisted of no threshold and big red packets. In addition, Vipshop and Xie Ruilin Jewelry also released the offline promotion of this new product. The lighting elements such as ruby and balloon were selected for the site layout, and KUHASHI [creative new product area, jewelry fitting area and model display area] were set up with the theme of "slim beauty" to create different fashion attitudes.
3. Whether online or online, the ultimate goal is to reach the target customers accurately. While continuing the previous connotation, jewelry brands should change their marketing model from channels and contents to better meet the needs of consumers and drive brands to meet the recovery of the new retail market with a new attitude.