1: supplement professional knowledge. This paper studies jewelry from the aspects of production, processing, store purchase, pricing, jewelry market, jewelry meaning, jewelry application, jewelry authenticity identification and display.

2. Supplement sales knowledge. Sales is the process of selling what a customer needs to him. Selling more expensive things to customers as much as possible is not known to ordinary bottom-level salesmen. There is a lot of knowledge in this field, which needs systematic study.

Sales knowledge direction:

1: Do some professional and effective training on your temperament, demeanor, dress taste, smile, voice, etc.

2. Consumer psychology, to understand what habits and expectations customers will have when they consume.

3. Look at words and deeds, you can use micro-expressions and micro-movements, as well as emotional interpretation of a psychological knowledge, clearly understand your customers bit by bit, and you can control the best marketing plan.

4. sell words. It is to make use of all kinds of people's psychological characteristics to promote sales, such as the most common and basic, face-to-face (repeated requests for recommendation make people feel embarrassed to refuse), and hat calling (if he and his wife are present, you can take a bite of a slightly higher product that he can afford, and then try to make the topic as follows: If you buy your wife, you won't buy it, so that customers will definitely buy it, and if you don't buy it, you can despise him. Similarly, selling other health care products can also use this method to label him as a parent and filial piety, and put on a hat (praise the customer and put a high hat on the customer, just to make him willing to believe, accept and enjoy. Once this emotion comes out, he doesn't want to lose this feeling because he refuses you. To give a more vulgar example, no one wants to stop and turn away when he slaps.

5. Identify customer needs, pain points and itching points, evaluate economic capacity and tap potential needs. The first four are used to recommend suitable products. Customers may not know their real needs. For example, for his wife's birthday, he will buy a necklace himself. He said he wanted to buy a 5000-yuan platinum necklace. In fact, he may have problems with his wife. If you know from the chat, you can judge that he needs a more expensive product, the style and symbols can win his wife's satisfaction and close the relationship. You can recommend it accordingly.

Baidu can have more detailed articles on pain points and tapping potential demand.

Learning channel:

1: Books are the best carrier of knowledge. If you download a palm-reading bookstore on your mobile phone and search for sales categories, there will be many books about sales, each of which is an excellent work without reservation, which is better than asking some colleagues and teachers for advice.

At the same time, you can also search for books on cultivating temperament, consumer psychology, psychology and so on. The knowledge in books may not be used immediately, but it can create great value, and quantitative change can be qualitative change. I will definitely help you at a critical moment in the end. It is also a manifestation of learning ability to make books flexible to learn and use.

2. Sina Weibo, WeChat friends circle, various magazines and newspapers, Baidu search, etc. , there are some incisive fragmented information, which can be collected at ordinary times and can also play a great role.

3. Find some training institutions, all of which can be advanced through this channel, especially female salespeople.