Sugar was founded on 20 13. It is a smart phone brand designed and developed by the French team, with the design concept of "Land of the Sky" and Swarovski artificial gem. At 3 am Beijing time on July 13, the candy mobile phone was officially unveiled at Swarovski Crystal World in Austria.

In 20 14, the candy mobile phone first launched the front-facing 8-megapixel beauty mobile phone, and in 20 17, the slim video beauty mobile phone S9 with 64 million pixels was released. The brand's products won the Bazaar Jewelry Cross-border Design Award for three times.

On July 2, 20 18, the candy mobile phone officially released the "AI translation mobile phone" candy S20 endorsed by Z.TAO, and the price was 1999 yuan.