In recent years, the live broadcast has become more and more popular, and we can often see all kinds of live broadcasters enter the hot search and get more and more traffic. Because the live broadcast is a new industry, the supervision of the live broadcast industry has not yet been put in place. However, with the popularity of live broadcast, there are also many problems. ? CCTV pointed out three prominent problems in the live broadcast:

First, I am not familiar with the control of product quality.

Now many people do live broadcast, not only many stars, but also many companies open their own numbers to do live broadcast. Now there are more and more problems with live broadcast products, and more and more people complain. Most of the complaints in recent years have come from live broadcasts. Many people only look at the profit in the live broadcast, no matter whether the product is good or bad, as long as it can be sold to make money. Moreover, there are many fakes on the live broadcast now, and it is difficult for everyone to tell.

Second, use extreme words to induce impulsive consumption.

This time, because of the Simba Bird's Nest incident, there was a lot of noise. Many people find that this is just a flavored drink, full of sugar water, and there is no bird's nest at all. Moreover, at first, Simba and the team insisted that the products were genuine and the bird's nest was genuine. Later, they admitted their exaggerated propaganda when selling, and made a promise of returning one and losing three. Many anchors use these extreme words to make false propaganda and induce consumers. In the live broadcast environment and atmosphere, especially many live broadcast personnel will ask some naval forces to operate in the live broadcast room and make a large number of purchases, resulting in a very hot sales scene of products. It is easy to produce impulsive consumption when you hear these extreme words. ?

Third, it is difficult to guarantee after-sales return.

Many people have quality problems after purchasing products, or are dissatisfied after receiving products, so it is very difficult to return them. No one answered the customer service, no one answered the phone, and there was no button to return the goods after sale. Just like the mobile stalls in the market, you can't find anyone after selling for a wave.

When the live broadcast industry is booming, we should also put an end to the chaos in the industry, better plan the market and make the market economy develop healthily and orderly.