Shandong Lantian Jewelry Co., Ltd. was established in September, 1993, located in Changle, Shandong, the sapphire capital of China. Over the past ten years, relying on rich resource advantages, preferential industrial policies and good investment environment, a small family-owned workshop with only a dozen people at the beginning has developed into a large jewelry enterprise with total assets of nearly 100 million yuan, integrating design, research and development, production and processing, sales and service.

Since its branch was established in Shenzhen in May 2003, its brand "Safir" has devoted itself to the development and design of jewelry styles, and launched its business in franchise development with a brand-new model. Now it has more than 400 franchise chain stores in China, and has set up franchise chain stores in Hefei, Anhui, Chengdu, Sichuan and Xi, Shaanxi. In the next three years, Blue Sky Jewelry will continue to increase the investment of "Safir" brand and expand the market. Its sales outlets will cover major second-and third-tier cities in China and build 500 franchise chain stores.

Adhering to the business philosophy of "* * * has profit and * * has development", the company provides consumers with high-quality products and services, and strives to make the enterprise an excellent brand culture enterprise with "cutting edge, elegance, classics and fashion".