Although known as the land of plenty, Hunan has no national famous regional brands like Longjing Tea or Pu 'er Tea.
In order to improve this situation and promote the development of tourism, this study takes Junshan Yinzhen tea, a specialty in Yueyang, Hunan Province, as the research object, and studies the brand strategy design in Yueyang.
In order to improve this situation and promote the development of tourism, this study takes Junshan Yinzhen tea, a specialty in Yueyang, as the research object, and studies the brand strategic planning in Yueyang.
In this design scheme, the overall image is based on uniform, high-grade and high-grade white, with the golden color symbolizing the royal family as the highest representative color. The logo is printed with the phoenix pattern and tea association of the queen and imperial concubine, and the shape is abstract and simple.
In this design scheme, the overall image is based on white, symbolizing integration, luxury and higher level, with gold as the highest level color symbolizing the royal family, and the logo is combined with the phoenix pattern and the modeling of the queen and concubines. It is printed by special technology and presented in an abstract and simple form.
The illustration part takes Junshan Imperial Tea Garden, the only tea garden produced and processed in Junshan Island, as the origin and as the modeling design. Packaging is based on diamond modeling.
The illustration takes Junshan Royal Tea Garden, the only producer and processor on Junshan Island, as the design model. Packaging is based on diamond shape.
The proposal aims to realize regional and advanced design.
The proposal is aimed at local and higher-level design.