Piara (Chinese name: Pu Ailan) is an American jewelry brand, mainly engaged in multi-color gemstone jewelry. On August 24th, 20 14, Piara announced its official landing in China market. At first, it will open a flagship store in Tmall, and bring new york jewelry to domestic consumers through the most popular e-commerce form in China.

Piara's main market is in the United States. It can be found in famous chain stores such as May Cy' s, Sakes Fifth Avunue and Zales. It has also entered the markets of Australia, South Africa, Japan and Hong Kong. By 20 13, there have been more than 1200 chain counters in the world.

On August 24th, 20 14, Piara announced its official landing in China market. At first, it will open a flagship store in Tmall, and bring new york jewelry to domestic consumers through the most popular e-commerce form in China.

Piara's main market is in the United States. It can be found in famous chain stores such as May Cy' s, Sakes Fifth Avunue and Zales. It has also entered the markets of Australia, South Africa, Japan and Hong Kong. By 20 13, there have been more than 1200 chain counters in the world.