The jewelry industry in China began in the early 1980s. In recent years, China's jewelry industry is facing great challenges for survival and development in the context of the continued downturn in the international market economy. Throughout the jewelry industry chain, China, known as the world's factory, has always had a great advantage in raw material cost because of its rich mineral resources and low labor. On the market side, due to the promotion and support of the government, the market of jewelry industry is expanding. However, compared with developed countries, there is still much room for improvement in the design of China's jewelry industry. Only when technology research and development go hand in hand with design innovation can we truly build a competitive and excellent brand.
The present situation of China's jewelry industry can be roughly summarized into three points: first, the market space is large, second, the sales channels are diversified, and third, the strong impact from the international market.
1. The market space is large.
China is an important jewelry producer and consumer in the world. Thanks to the rapid development of national economy and the increase of per capita disposable income, China's jewelry industry is developing rapidly. According to the statistics of China Jianbao Association, the total annual sales of China's jewelry industry has been growing rapidly for many years. After reaching 220 billion yuan in 2009, the total sales in 20 10 reached a new high, reaching 250 billion yuan, up 13.64% year-on-year.
2. Diversification of sales channels
With the popularity of the Internet in recent years, online shopping has gained a place as a new sales channel. In 2005, the sales of online retail channels only accounted for 0. 16% of the market size. In recent years, with the gradual rise of online retailers such as Diamond Bird, Coran Diamond, Dionis and Wine Diamond, the proportion has risen to 0.24% by 20 10. Compared with traditional retail channels, online shopping customers in jewelry industry are younger, and online sales cater to the needs of such consumers with outstanding advantages such as avant-garde design concept, personalized customization and price concessions, thus rapidly increasing market share.
3. Strong impact from the international market
In recent years, foreign luxury brands such as Cartier, Tiffany and Van Cleef & Arpels have developed rapidly in the domestic market with their high popularity, strong sense of design and perfect service mechanism, which has effectively promoted the process of jewelry entering the lives of domestic consumers. At the same time, the entry of overseas brands has brought advanced management experience, flexible management mechanism, exquisite production technology, high-quality product display and advanced marketing concept to the domestic jewelry industry, which has prompted domestic jewelry enterprises to gradually enter the stage of brand operation and competition.
In the future development of jewelry industry, with the upgrading of residents' consumption structure, jewelry should not only meet the needs of maintaining and increasing value, but also meet people's artistic and spiritual needs. When enterprises think about how to make products better serve customers and meet customers' deep-seated requirements, the mode of personalized customization comes into being, and the role of original design will become irreplaceable.
The new consumption demand will provide a new growth point for the future Chinese jewelry consumption market. Therefore, as long as the capacity and growth space of the jewelry industry are large enough, companies with unique and differentiated business characteristics will definitely stand out in the future. Some influential domestic enterprises, such as Chow Tai Fook, Zhou Shengsheng and Colorful Yunnan, have set up high-end customization centers to create considerable profits and value for enterprises through personalized customization mode, and regard designers as the core driving force for future enterprise competition.
Jewelry, as an exquisite and portable precious item, has been cherished by people since ancient times. It often carries the most precious experiences and memories in personal life and becomes the carrier of life, time and culture. In recent years, China began to attach importance to design, and many excellent designers began to emerge. I believe that in the near future, we can see more Chinese jewelry designers appear on the stage of international design, bringing the jewelry industry in China into a new era.
20 12 China jewelry yearbook