1, not the big brands always feel that the quality is not guaranteed.

2, because the face is not a big card.

3. Enjoy the fun of spending in high-end places.

Let's take diamonds as an example. For the first point, the parameters such as color and clarity of natural diamonds are inherent parameters and cannot be changed the day after tomorrow. The only parameters that can be changed artificially are the shape, cutting, polishing and symmetry of the diamond. The figure below shows the parameters of diamonds and their corresponding grades. The grade determines the price of diamonds. Consumers often hear the word "4C" when they go to a jewelry store to buy diamonds. In fact, "4C" refers to four parameters of a diamond: carat weight, clarity, color and cut. Of course, the quality of diamond is closely related to these four important parameters, as well as symmetry, whether it contains fluorescence, whether it has milk coffee green and so on.

Various parameters of diamond

There is no difference between genuine and fake diamonds. If you buy fake diamonds, you are actually buying substitutes for diamonds, such as mosan stone (synthetic silicon carbide). Mousse stone and diamond look very similar to the naked eye, and some unscrupulous merchants pretend to be diamonds with diamond substitutes in order to achieve their profit-making purposes.

Jewelry customization means not wearing big-name coats, with one of the biggest benefits: good quality and low price. Jewelry customization saves the intermediate price increase link and the added value of big brands, allowing consumers to buy what they want at the highest cost performance. Jewelry customization practitioners and consumers can be said to be mutually beneficial.

GIA certificate

Some people may ask, how to distinguish the authenticity of an "identity card"? This involves how to distinguish whether the diamond certificate in your hand is the corresponding certificate of this diamond or whether this certificate is forged. If consumers still have doubts about the authenticity of the brand, customized jewelry diamonds and gold holders, it is recommended to take them to a third-party testing agency for re-inspection. The authenticity of a diamond cannot be judged by whether it is a big brand or not. Choose a reliable jewelry custom brand, and you can also buy genuine diamonds, saving a sum of money bought in buy buy.

For the second point and the third point, after the same diamond lacks the brand, some people always feel that something is missing. After all, when we discussed it, this was xxx's and this was ... customized. Do you think anything is missing? Some people will say, I just bought that big brand. For such a friend who is not poor in money, we can only express envy and jealousy. After all, money is really free to control at will.

Pigeon eggs, about 60,000 to 70,000 yuan, is not bought casually like cabbage in the vegetable market. But aside from the premium of the brand, in fact, although the price in pigeon eggs is not like cabbage, at least it won't make people flinch, so a reliable jewelry customization can save a man's pocket to some extent and win a smile at the same time, but if you have to go to a brand store to feel your beauty, then save money. ...

Some people say that customized jewelry is definitely not as good as big brands. After all, people's factories are professional. Sorry, the consumer who asked this question may not know enough about jewelry customization. Jewelry customization is essentially a direct connection between factories and consumers (purchase and reproduction), which saves capital costs and intermediate links, so that consumers do not have to pay for the brand. Traditional brands (overstocked products are waiting for you to buy) have long capital occupation period and high cost, plus the superposition of dealers at all levels, which is not expensive to think about.

In short, for consumers who want to save money, a reliable jewelry customization can let you buy what you want at the best cost performance. For customers who pursue brands and enjoy the experience of high-end consumer places, it is another matter ... mainly depends on what you choose. If you are rich and willful, you can buy it happily. If you want to be cost-effective and not spend money on big brands, custom-made jewelry may be a good choice.

Ring provides domestic professional rough stone customization service for your jewelry customization. The customized platform has more than 500,000 global raw stone resources for customers to choose in real time, and has established long-term strategic cooperation with diamond purchasing centers in Antwerp, Belgium, South Africa and Hong Kong. In addition to providing the traditional 4C diamond indicators, it will also provide you with the independent optimization indicators of the ring, namely refraction, fire color and flicker. Make sure the diamonds are brighter.

This life, only customized for you.