For clothing stores, the decoration style in place is half the battle. Decoration is a complicated matter, with too many details, time schedule, project budget, decoration company qualification and so on. If you want to make some changes, you often communicate with the decoration company all day. Therefore, many people simply perfunctory, or stick some crumpled paper on the wall at will, or choose the color of the wall at will, and paint the shop with insufficient light into a dark green wall, so that from the outside, it seems that there is no light in the shop, and consumers are not in the mood to go in.
The decomposition method of the decoration process may make many people feel troublesome, but many clothing stores adopt the method of material outsourcing when decorating. In order to save money and ensure the quality of decoration materials, most of them are bought by themselves.
Specific to the clothing store,
Here are some photos of the decoration of the clothing store:
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Design renderings of some women's clothing stores:
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Commodity and storefront design
The direct criterion to measure the quality of store design is to look at the quality of commodity sales. Therefore, it is the primary goal to let customers "touch" the goods most conveniently, intuitively and clearly. When receiving the task of store design, we should first analyze the shape and nature of the goods sold in the store, with the aim of highlighting the shape and personality of the goods by using various artificial design elements, rather than usurping the role of the owner. The analysis of commodities can be roughly started from the following points.
1. Size range of commodity types: How big is the size change of similar commodities? For example, musical shops have both huge pianos and exquisite harmonicas, and the specifications of bookstores and optical shops are basically the same. This different range of change has caused different sense of space. Commodities with large changes are rich in appearance, but they are also easy to be messy. In design, we should emphasize order and reduce artificial decorative elements. Commodities with small changes are arranged neatly, but they are easy to fall into monotony. Pay attention to changes and add decorative elements when designing.
Second, the shape of goods: the shape of similar goods changes greatly, and the space feels lively, but it is also easy to be messy, such as toy stores. If there is little difference in the image of the goods sold, we should pay attention to the change when conceiving the space, otherwise it will make people feel dull. For example, the shape of shoes has not changed much, and our common shoe stores are classified and placed, which is difficult to arouse people's interest. On the contrary, some shoe stores abroad often make full use of the changes in space and display devices, resulting in a vivid atmosphere. In addition, the shape of goods is also variable. For example, clothing stores use models to form colorful images. Models are often the main elements of fashion stores.
Third, the color and texture of the goods: the colors of antiques and household appliances are relatively dark, and the colors of plastic products and toys are relatively bright, which requires the interior design tones to set off and highlight the colors of the goods as much as possible. In addition, the texture of goods often shows charm under specific light and background. For example, the display of glassware must highlight its glittering and translucent characteristics to attract customers.
Fourth, the group and individual of goods: whether goods appear in the form of groups or individuals has a great influence on customers' purchasing psychology. Small commodity groups can play an important role, but gathering too much will also lead to "unsalable" speculation. Clever asymmetric group handling will give people the impression of "hot". As for expensive goods, only by strictly limiting the number of exhibitions can their value be fully displayed. For goods that appear in groups, interior design should be accompanied by a lively and prosperous atmosphere; For goods that appear as individuals, the design should pursue elegant and stretched style.
Fifth, the character of goods: the character of goods determines the style of interior design. Both are fashion shops. The freshness and elegance of high-end women's clothing stores should be completely different from the freedom of young casual clothing stores. The harmony between interior design style and management characteristics is directly related to the sale of goods.
Shop merchandise display skills
1, same color. Clothes of the same color will give people a very comfortable feeling. Be careful not to put the same styles and lengths together in the same color, so as not to make people feel like warehouses.
2. Contrast color matching. In other words, cool colors are used to set off warm colors. For example, green clothes set off red clothes and blue clothes set off yellow clothes. Put it on the pole, the cool color and warm color should not account for 50% respectively, and it is best to have a ratio of about 3: 7. Pay attention to the mutual penetration of cold and warm colors.
3. Rational use of living quarters. The so-called living area is the first and easiest area to see in the direction of people flow, and vice versa. We should put our main style in the living area and other styles in the dead area, which can greatly increase sales.
4. The number of models should be controlled. Some operators think that models are easier to display, so they put a lot of models in their own shops, but it will have the opposite effect, making people feel that this brand is "water", and the so-called "things are rare", and the models wear the best styles with the best effect.
5. Make rational use of "live models". The shopping guides in the store are all live models of clothes, and they will sell whatever style they wear. This is a good way to reduce inventory.
6, the grasp of time should be in place. To know who comes to buy clothes every day, take women's clothing as an example. Mondays, Tuesdays, Wednesdays and Thursdays are usually full-time wives, so you can put some fashionable, expensive and unique clothes in the living area and wear them on the models. On Friday afternoon, Saturday and Sunday, most people who go shopping are women who usually go to work. It is best to hang moderately priced clothes on the living area and models.
7. Store display should have a sense of rhythm. Don't divide the color system too rigidly. The left side of the store is cool and the right side is warm, which is too uncoordinated. Warm and cold collocation should have a sense of rhythm.
About store management:
There are too many contents in store management. I suggest you go to the owners' home forum, where there are many related articles:
www.dianzhu.net
About clothing purchase:
You can go to the clothing wholesale market to get the goods, or you can consider buying goods online.
www.ousha
Check this out. It specializes in women's clothing wholesale in Shenzhen, and women's jeans are also good.
Mainly for women aged 20-35. Because Shenzhen is close to Hong Kong, the styles of clothes are very fashionable and ahead of the trend.
Guangdong is the clothing production base in China, and the clothing price is relatively cheap.
This home is an online mail order, which supports cash on delivery, postal express delivery or door-to-door express delivery, which is convenient and fast.
For clothing shopkeepers, it can not only save money and time, but also get the latest fashion clothes.
For most clothing store owners, it not only takes time and money to buy goods in foreign markets, but also wastes a lot of physical strength and energy
Most female shopkeepers are not safe to travel all the way. Now the network technology is developed, in fact, buying goods online is also a good choice. The advantages of online purchase mainly include:
1, the style is new, so it is very important to keep up with the trend in fashion design. There is no space online, and you can quickly master the latest styles in popular first-line places such as Shenzhen.
2, save money, online shopping can save a lot of travel and accommodation, although there will be transportation costs for goods, but the travel expenses are much less than those who go in person.
3, flexible, online purchase options, you can buy at any time. And the minimum order quantity is low, even if you only buy 5- 10 clothes, you can enjoy the wholesale price.
4, the price is cheap, because websites often purchase goods from clothing production bases (such as Guangdong), which is equivalent to bypassing local middlemen or agents. So the price is often cheaper than going to local regional clothing wholesale markets (such as Kangfu Road in Xi, Chaotianmen in Chongqing and Hanzheng Street in Wuhan).
There are also some things to pay attention to in online shopping:
1, pay attention to the safety of funds. It is best to choose a website that supports Alipay's cash on delivery mode, because Alipay only confirms payment after receiving the goods, so the funds are safe and secure. Alipay is now the largest online transaction payment platform in China (the third party between buyers and sellers), and it is very safe to trade through Alipay (almost all customers of Taobao are using Alipay).
2. Pay attention to the reputation of the website, and try to choose the website with the website ICP record number (generally below the complete home page). Try to choose alexa's website before 15000. The higher the ranking, the higher the comprehensive indicators such as the number of visits and page views of the website (which can be understood as high popularity).
3. Pay attention to the pictures of clothes in the website. It is best to choose a website with pictures taken in kind. Clothing pictures in powerful websites are often taken by themselves.