Jewelry refers to raw materials and semi-finished products of jewelry, jade and precious metals, as well as wearing ornaments, craft ornaments and art collections made of raw materials and semi-finished products of jewelry, jade and precious metals.

After just a few years' development, China's jewelry market has jumped from only 1% of the world in previous years to the forefront of the world, second only to the United States and Japan.

brief introduction

With the rapid development of national economy and the steady increase of residents' income, China's jewelry industry has shown a rapid development trend. The total sales in 20 10 reached125.2 billion yuan, up by 4 1.47% year-on-year, and the performance of gold and silver jewelry enterprises above designated size was even more eye-catching. The sales revenue in the first half of 20 1 1 year reached 65,438+.

The domestic jewelry industry is still in the initial stage of development. "2065,438+065,438+0 China 500 Most Valuable Brands List" has a total of 65,438+04 jewelry enterprises, most of which are listed for the first time except Chow Tai Fook.

On the other hand, the domestic jewelry brand market is relatively regional, and the enterprises leading the industry have not yet formed. The situation of "big industry and small company" in the industry will continue to be maintained, but the development prospect of the industry is good, and leading enterprises will continue to maintain high growth.

Strengthening channel construction and expanding sales in order to win in the increasingly fierce competition has become a top priority for major jewelry retailers.

Although the per capita jewelry consumption level in China increased from 10.2 USD in 2000 to 18.8 USD in 2009, it is still at a low level compared with developed countries. In 2009, the per capita jewelry consumption in the United States and Japan reached 154.7 USD and 89 USD respectively, which was 8 times and 5 times that of China respectively.

The luxury goods market in China will rise rapidly in the future, and the market scale will reach 654.38+08 billion yuan in 2065.438+05. By then, China will become the largest luxury market in the world. High elastic luxury goods such as gold, silver and jewelry will be the biggest beneficiaries of this round of rapid upgrading of residents' consumption structure.