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Brand strategy of Xi Northwest Gold Bank
Northwest Gold Store was established in 1987, which is one of the earliest gold stores in Xi. Original name? Xi 'an pedestrian gold and silver gift shop. . 1993, renamed Xi 'an Northwest Gold Bank. In 2009, on the basis of Xi Northwest Gold Bank, Shaanxi Northwest Gold Bank Co., Ltd. was established with a registered capital of10 million yuan, and its business scope covers gold ornaments, platinum ornaments, silver ornaments, all kinds of precious stones and their products, commemorative coins and craft gifts. Since the establishment of the company, under the guidance of the party's principles and policies, under the care of the higher party and government departments, and through the efforts of all employees, the work of Northwest Gold Bank has made great progress. The business situation is getting better and better, and it has developed into a large-scale commercial enterprise engaged in wholesale and retail. Now, Northwest Gold Bank has formed a young, knowledgeable, innovative and hardworking team.

After 26 years of development, Northwest Gold Bank has been rated as a customer satisfaction enterprise and civilized unit, an honest gold shop, a contract-abiding and credit-abiding unit and a consumer-assured demonstration unit by Xi government. 20 1 1 The Office of the Preparatory Committee of the World Horticultural Exposition awarded Northwest Golden Behavior 20 1 1 An World Horticultural Exposition a franchise producer of precious metals and a franchise retailer of all categories.

Over the years, Shaanxi Northwest Gold Bank has set an industry benchmark for local commercial enterprises with its business philosophy of taking honesty as gold and its business model of valuing contracts and keeping promises, and has become a demonstration unit with 100,000 stores without counterfeit goods. In the accumulation of business performance for many years, from 20 10 to 20 12, the sales volume of products showed a steady and rapid growth trend, ranking first among precious metal enterprises in northwest China for many years in a row.

At present, Shanxi Northwest Gold Bank is carrying out post-success activities, inviting experts and professors to carry out professional and technical training for employees, and strive to improve their professional quality. With what? Only the flag was taken? Enterprise spirit inspires employees to struggle? A well-known trademark? 、? Xi civilized unit? 、? Shaanxi Baicheng Wandian No Fake Demonstration Store? Taking this as an opportunity, we will vigorously enhance the popularity and reputation of the Northwest Gold Bank and strive for a double harvest of spiritual civilization and corporate benefits.