There are also many ways to expand customers and referral channels under the medical and aesthetic industry. In the last two years, when installment payment is popular, beauty salons, night shows and training institutions among network celebrities will introduce some customer resources to medical beauty institutions or channel hospitals, which is a channel recommendation. Especially in some big cities, the first channel referral method is more popular. Cross-industry cooperation. Industry organizations related to medical beauty, such as banking, education, fitness, beauty cosmetics, etc., conduct business alliances, which is called cross-industry cooperation mode. Channel recommendation provides us with potential customers, and cross-industry cooperation provides us with potential customers. Customers with cross-industry cooperation need our early training, education, publicity and education to become our future customers. Outdoor advertising. This method is common in the operation of traditional medical beauty institutions. What are the aspects of traditional outdoor advertising? For example, from the media: you can do some brand advertisements, and you can also do staged activities and promotions. The framework of outdoor advertising is a channel, as a mode of communication of short-term sales types. The big names in outdoor advertisements will form the media of brand communication in major hospitals, and most of them are brand image advertisements. These two years have been popular, such as Art Stars, including other institutions that cooperate with the high-speed rail subway. This is the image advertisement of the brand. Other outdoor advertisements, such as street signs and car bodies. Outdoor advertising is a communication channel based on the traditional beauty industry. As a publicity media, it can increase the exposure of the whole medical and aesthetic institution and let the broad customer base know about the institution. Basically, it is promoted through traditional outdoor advertising. Word of mouth recommendation. It is to bring new customers through a highly satisfied old customer organization. From the ratio of old customers to new customers, we can see the technical and service quality of the whole hospital. Old and new are mainly word-of-mouth recommendation and word-of-mouth. The organization itself must have something remarkable in terms of technology and service quality, or the old customers have some profit points, and she can get some benefits by recommending new customers. The ratio of old to new can feed back the operation ability of the whole medical beauty institution. In word-of-mouth recommendation, in addition to old customers recommending new customers, you can also do salon activities. Salon activities can be divided into two modes: ① Sales salon. It is mainly a marketing method with the theme of experts, new product release or card coupon sales. ② Service salon. The main purpose is to serve customers, and the ways of expression are parent-child, education, fitness, beauty and clothing collocation, and women's cultivation promotion. Such as flower arrangement, jewelry appraisal, wine tasting and tea ceremony, are all service-oriented salons. Service salons can enhance the interaction between institutions and old customers, and now some DIY service salons are popular. For example, lipstick making, soap making and flower arranging art are more popular with female friends. For institutions with large customer stock, it is recommended to do a service salon once a month. It may not get immediate results in the near future, but it is very helpful for the long-term development of the hospital and paves the way for the future development of the hospital. In our offline outreach, the basic ratio of sales salon to service salon is 1: 1, or even 1: 2. Scene marketing. People often hear these words: light medical beauty, skin management center. In the case of developed cities and a large number of customers, many institutions will use light medical beauty, consultation points or skin management centers to promote their own brands. Typically, there are many consultation points in the underground passage of nanjing xinjiekou, which is a reflection of the brand image shop and a channel to expand customers. In addition to the mode of consultation point, skin management center is also famous. Mainly to beauty salons, but can provide experiential services, do not need a medical license. For example, hydrating, small bubbles in Korea, hydrating or introducing hyaluronic acid, hydrating types and so on. By pushing, customers can go to the skin management center to experience first. During the experience, they can contact customers and drain them to the store. This is a model of the skin management center. The other is the mode of light medical beauty in a shop. The so-called Light medical cosmetology is a way of ignoring marketing and assets. Focus on registered cosmetic dermatology, skin beauty, micro-plastic injection. The marketing of the above scenes is mainly experiential marketing, which allows customers to have contact with institutions. In the process of contact, let them experience the whole service process, get in touch with customers at zero distance, take the opportunity to promote the project, promote it or spend it locally. Brand activities. There are public welfare lines and fan belts, which belong to the public welfare line in brand activities. There are also draft routes, such as chest model contest, campus angels and so on. When setting the theme of brand activities, you can make a series of brand activities according to your own ideas. Different groups of people, such as young people or school groups, can become campus angels; If you do a big project in the later stage of operation, you can do a chest model contest. The most important thing is to decide the activities according to the main line of marketing or the products to be promoted in the next stage, and to improve brand awareness through activities. Even if there is no excessive income at that time, there will be a better force point in the long run.