Many people will choose to be e-commerce, but not everyone can stand in this circle. If you want to shine, you need to choose the right products, and you can make a lot of money by choosing the right products. Let me take you to a brief understanding of the method of cross-border e-commerce product selection.

Cross-border e-commerce product selection method 1 1. Determine the product line

When building a commodity line, we can simply refer to this ratio and plan that 20% of the drainage commodities and 20% of the high-profit commodities, that is, core commodities, will cooperate with other normal commodities (supplementary SKUs).

1, draining money, refers to the goods and commodities that bring traffic to platforms or shops (the profit is expected to be 0% to 1%, and the discount space can be set at around 30% to 50%. In this case, festivals such as "Black Friday" can bring huge traffic to your store.

2. Profit rate, as the name implies, refers to profitable goods as a source of profit. This kind of goods has a small flow but high profit, so you can reserve 5%-20% discount space.

According to the sales situation of the platform, constantly adjust and optimize, understand the competitors' dynamics of these categories, pay attention to the changes of competitors' SKUs and prices, and keep the competition at any time.

Second, start with the brand.

Brand is the key factor. A good brand can bring more sales and attention, and even drive the sales of other brands and items in the store. Therefore, we cannot ignore the brand. If you are selling, you must keep an eye on popular categories and items. If you want to stabilize funds and profits, you can pay more attention to some unpopular categories and long-tail non-standard categories.

Third, choose products from holidays.

1, Valentine's Day, ornaments, jewelry, watches, bags.

2, Easter, clothing, beauty supplies, gardening supplies, outdoor supplies.

3, Mother's Day, fashion accessories, jewelry, watches, bags, greeting cards, consumer electronics products, water sports products.

4. Labor Day, clothing and beauty products in the United States.

5, Halloween, sporting goods, plush toys, pumpkin lanterns, Cosplay costumes.

6, Thanksgiving, plush toys, gifts, household appliances, beauty cosmetics, kitchen gadgets.

7. Christmas, shoes and clothing, heating equipment, fashion accessories, jewelry, ski equipment and electronic products.

Fourth, start with living habits.

You can choose products according to the living habits of the target market. For example, in the United States, there are about 200 million adults aged 18-65, 60% of whom are in line with outdoor consumers. For this large group of people, we can develop swimsuits, goggles, flashlights, tent lights and other products.

Five, this season.

This piece also needs to be analyzed in the season selection. When winter comes, it will develop warm products such as hats, gloves and scarves. Prepare mini fans, notebook ice pads, radiators and other cooling supplies before summer comes. Most of these products will be developed and put on shelves one month in advance.

Methods for cross-border e-commerce to select products 2 1. Do not have giant brands in the selected product category.

When you first start to do cross-border e-commerce, you should pay attention to the industry in which you choose products. If this industry has a super strong brand or several giants, then you should not choose this industry! Because these products are monopolized by giant brands, such as mobile phones, brands that everyone buys, Huawei, Apple, Xiaomi, Samsung ... If you enter the market at this time and compete with these giants, it will be difficult for you to get ahead.

2. Choose the type with large flow and high demand.

If you want to sell a product, you must make sure that the market has this demand. If you don't know what the market needs, you can find it in the existing market. If no one cares about a product at all and there is no search volume, then try not to try it.

In short, we should try our best to ensure that the monthly traffic index of the top three main keywords of the selected products is > 10. If you don't know where to check traffic data, you can use some auxiliary tools for cross-border e-commerce product selection, such as looking at traffic trends from Google Trends or looking at traffic index with SellerMotor.

3. Choose products with large profit margins.

In today's e-commerce environment with high traffic cost and high operating cost, if there is not enough product profit, it will not last long as a cross-border e-commerce. Generally speaking, clothing, shoes, hats, cosmetics, household goods and intelligent electronic products can all be profitable. Novices don't have to pursue cross-border e-commerce selection explosions. As long as the products are profitable and acceptable to the market, you can choose.

4. Pay attention to product patents and copyrights.

To be a cross-border e-commerce, we must pay attention to patent and copyright issues. Some products have been patented by brands and cannot be put on shelves casually. If you ignore the rules, you may be complained and the store will close down. In this respect, you can go to Google Patent Online and enter the subject words of the product. If you find the patent result, then you can't choose this product.

5. Avoid competitors and establish an independent station.

When there are many competing products, price wars are inevitable. Search the same product online, and the product prices of different sellers can be seen at a glance. If you don't want to fight the price war, you might as well set up your own independent station. In your cross-border e-commerce selection website, there are only your own products. It doesn't matter if you don't know technology. You can directly use "online" to build a website, choose a template, and with a little editing, you can quickly generate your own e-commerce website.