Generally, to get a lower price, there are requirements for the quantity of goods. Many WeChat merchants who are "grocery stores" actually do everything on their behalf, and their profit margins are pitifully low. Many and miscellaneous, but can't make money. Many of these people are actually novices. They don't understand WeChat business at all, and they dare not devote themselves to a product. They do it for them, not so much to make money as to test the market in this way.
2
Multiple products, unable to focus on customers.
In fact, the number of friends in the circle of friends is very small. Many products make your "shop" unable to focus, giving people a vague positioning, and the result is not an increase in conversion rate, but a decrease. For e-commerce, this multi-product operation must be equipped with sufficient traffic and target customer base to succeed (which is why comprehensive B2C such as JD.COM has to fight for the number of SKUs), which happens to be the biggest shortcoming in WeChat business.
Therefore, for most grassroots WeChat merchants, either focus on a brand or focus on a concept.
three
Obviously, as mentioned above, not all products are suitable for doing WeChat business. Generally speaking, if this matter is regarded as sustainable operation, product selection must be one of the following situations:
Situation 1: mainly rely on selling their own products to make money (that is, do not recruit agents)
In this case, we must choose products with wide audience (this is not absolute, which will be explained below), high repurchase rate (quick replacement or easy consumption) and high gross profit margin.
four
Situation 2: While selling products, we recruit agents and constantly join new people to make money.
In this case, the requirements of the first case still exist. At the same time, the brand's past influence, investment and WeChat business operation experience are very important. A big brand, a brand willing to invest in publicity and promotion, is not only conducive to selling goods, but also conducive to recruiting agents. Therefore, in addition to the product positioning itself, more depends on the situation of brand manufacturers.
However, there is also a situation where some people sell niche products (such as luxury goods such as jewelry and leather goods, or niche products such as teapots and Wan Wen), and the WeChat business is also very successful. Why?
This is because of these people's circle of friends, purchasing power, and their own influence, resources and other special circumstances.
five
How to choose the WeChat business product that suits you best?
After following the above principles, how to choose the WeChat business product that suits you best?
six
Analyze your WeChat friends.
For most newcomers who lack sufficient WeChat business operation skills, the most appropriate way to cut in is to analyze their WeChat friends to choose products, which is related to your occupation, specialty, interests and hobbies.
For example, if you are a basketball fan and a large number of WeChat friends are also basketball fans, it is a better choice to take basketball and peripheral products as the entrance.
Or if you are a freelance webmaster and have added many webmaster WeChat friends, the products you need and the webmaster need are also a good starting point for you to do WeChat business.
seven
Analyze the sources that can be integrated.
Just because the direction is determined does not mean that everything is ready. Many times you know that a certain product direction is most suitable for your circle of friends, but you can't find a good source of goods, which is very difficult to operate.
For example, there is a wanwen enthusiast who has thousands of friends on WeChat. However, if you want to operate the Wan Wen project, the investment is very large, and it is difficult to find a truly high-quality source of goods, so even if the direction is good, you can't land if you can't operate it.
So, what is the best way to choose products? Is to combine your friend's situation with the resources you have and find the point of convergence.