How to write the soft text of double eleven promotion? Six basic strategies of soft writing
Writing soft articles is a very painful thing for many webmasters, who are willing to send hundreds of links themselves rather than write soft articles. There are many levels of soft writing, such as expert level, expert level, entry level and novice level. Different levels of soft writing are naturally different. Expert level, they are experts in this industry, and what they say is authority. Generally, they don't have to spend too much time writing soft articles, just write what they are good at, enjoy knowledge and popularize industry knowledge. For them, soft writing is like eating and sleeping every day, but they are most familiar with it. They organize their thoughts, then write articles, modify the text and say a few classic words, almost in one go. Entry-level, collect information, organize ideas, modify, spend some time, and the soft text will come out. Beginners usually have ideas, but they are confused. They have a lot to write, but when they write, there seems to be nothing to write. Today, Bian Xiao will share with you some of my experiences in writing soft articles.
1, the idea is clear and visible.
The idea of the article is a very important point in soft writing. Before writing, be clear about your own ideas, what you want to express, and where the key points are. Don't make a patchwork for the length of the article, which makes people confused. Some people say that I have a lot to say, so force yourself to pick the one with the clearest idea and the most want to write, and then gather all the things about this idea in your mind.
The abstract of this article is easy to understand.
After clearing our minds, we need to make a summary of the article and divide it into summaries, just like in primary school, we divided the article into sections. Friends who don't know how to write soft articles can try it. It's very effective. The abstract of the article can be made into a subtitle, such as "1.xxx 2". XXX ",and then according to these subheadings, we can further expand our thinking and enrich the content of the article.
Step 3 broaden your thinking
Expand ideas and enrich the content of soft articles. Writing soft articles often encounters an embarrassing problem. My opinions and contents have all been written, but the article is too short. At this time, you should try to expand your thinking. For example, I want to express the view that "over-optimized websites will be punished by search engines". I can give examples of over-optimized websites, and then I can introduce the consequences of being punished by search engines and how to restore the ranking of websites. This not only enriches the content of the article, but also allows readers to better understand your point of view.
4. The title is novel and unique
The novelty and uniqueness of the title can make soft articles more popular. Everyone has a different name for things. It is difficult for people to notice articles with general titles. Only unique and novel titles will attract people's attention. This is why the giant panda is a national treasure, because it is rare. When writing soft articles, you should jump out of the usual title, try to think in the opposite direction and take a novel and unique title. For example, if there is a news story that says "Google quits China", the general headlines are "Why did Google quit China" and "Why did Google quit China", then you can write a headline like "Google's failure and Baidu's success" or "The difference between the international model and the China model".
5, text modification is appropriate.
Text modification is an important aspect to make soft text more dynamic and more concerned by readers. Good literary talent can add points to your soft writing, but not everyone has good literary talent, so we should work hard elsewhere. When writing, quote some famous aphorisms. The famous sayings in the industry are the best. If you feel that your vocabulary is poor and you can't make your words more exciting, then take the civilian route. The expression of words is close to life. Don't let people think that you are writing a school composition, which is unrealistic and hypocritical. For example, "the stationmaster builds a station, sometimes a person will feel lonely", which can be written as "the stationmaster is not building a station, but lonely"; Another example is "since the advent of hao 123, websites have been imitating it, and the interface layout is the same, but people finally know that it is hao 123", which can be written as "since the establishment of the website, hao 123 has been imitated and never surpassed". These are all buzzwords on the Internet. After adding to the article, netizens will feel kind and close to life.
6. Practice more height.
Last but not least, you often write soft articles. Writing soft articles is not innate, just as people are not born to walk, they need a process of constant practice and learning, in which they sum up their own experience and skills and constantly improve their soft writing skills. Always write soft articles, even if you can only suppress one or two hundred words, you must stick to it. The probability of genius is less than that of being struck by lightning. Experts are all novices, so persistence is the king to improve the ability of soft writing.