In view of the site conditions, capital, management and other factors, most chain stores in China are small and medium-sized stores, and the types and specifications of goods sold are very limited, so it is difficult to meet the needs of customers for one-stop purchase. Provide rich commodities for a certain category, a certain brand, a certain group, a certain region and a certain group of people, or specially display a certain supplier.

Shopping malls or supermarkets can set up commodity counters in combination with the consumption characteristics of customers in business districts to provide rich commodities for a certain category, a certain brand, a certain group, a certain region and a certain group of people, or to display the commodities provided by a certain supplier. For example, food counters and cosmetics counters can be set up; You can also set up fresh counters in residential areas and so on.

Franchise refers to the retail form of goods (manufacturer brand and middleman brand) that specialize in or authorize a major brand. The genuine counter is listed on the normal track and bought in a specialty store, which means to tell you that this product is absolutely genuine, not fake and shoddy.