As we all know, Beijing Caishikou Department Store Co., Ltd. is creating one business miracle after another with its extraordinary business performance and innovative business philosophy.
Caibai is headquartered at No.306, Guang 'anmennei Street, Xicheng District, Beijing, with a business area of 8,800 square meters. It has its own brand-Caibai Jewelry.
The company mainly deals in gold, thousands of gold ornaments, thousands of gold ornaments, gold bars, platinum, diamonds, jade, white jade, jewelry, gold and silver coins, K gold, 18K gold, silver ornaments and other commodities as well as various investment commodities. In recent years, the company's main indicators have achieved rapid growth; By September of 20 12, the sales volume was109.7 billion yuan in only 9 months, which was1year higher than that of 20 1 0438+0 years. It has once again set a new record for the gold and jewelry industry in China and become a well-deserved leading enterprise! So far, Caibai Company has been ranked first in Beijing's gold and jewelry sales for 22 consecutive years, and ranked first in the national single store sales.
In recent years, the company has successively won more than 300 honorary titles, such as "China Famous Trademark", "China Meritorious Enterprise in Commercial Service Industry in 30 Years of Reform and Opening-up", "Top Ten Fashion Leading Enterprises in 201Year" and "AAA Credit Enterprise in Enterprise Credit Evaluation". At the same time, Caibai Company was awarded "World Gold Jewelry Sales Demonstration Enterprise" by the World Gold Council and "Global Platinum Jewelry Marketing Leading Enterprise" by the International Platinum Association. Now Caibai has successfully transformed into a gold jewelry franchise company with unparalleled professional advantages, which are embodied in:
1. Quality products and services
Caibai Company is a professional gold jewelry company integrating raw material procurement, design, processing, brand promotion, investment repurchase and after-sales service. Fashion, high quality and excellent service are the core connotation of "Caibai Jewelry". The company always adheres to the tenet of quality first and honest management. As early as 1998, Caibai Company implemented the ISO9002 international quality management system certification and became the first company in Beijing Guohe Commercial Company to pass the international quality system certification. Over the years, the company has always adhered to the quality system audit, making the development of enterprises run on a benign track. Moreover, Caibai Company has the qualification of China Gold Coin Franchise Retailer and is a member of the Gold Coin Committee under the Inter-bank Industry Association. Shanghai Gold Exchange was established in 2002. As the first member unit and member of the delivery Committee, Caibai successfully finalized the first order of gold and platinum trading on the opening day of the Gold Exchange. At the same time, Caibai Company has formulated the "Quality Order Standard for Caibai Jewelry" which is higher than the national standard, and based on this, it makes high-quality orders to manufacturers. Control the quality from the source and ensure that every piece of jewelry sold is accompanied by an inspection certificate issued by a national authority. High-quality products are the embodiment of honest management, and Caibai Company has won the support and trust of customers and is sought after.
Caibai Company is the first company in China to set up a gold jewelry after-sales service center, put forward the concept of gold service, fully implement the service commitment, and provide consumers with "one-stop" services such as jewelry cleaning, repair, consultation, trade-in and lettering. The full realization of 30 service promises of Caibai Company has been called "humanized service" by consumers, which has also become another highlight of gold medal service.
20 12 China jewelry yearbook
2. Independent research and development, innovative marketing
In recent years, in the rapid development, the company has put forward and practiced four concepts of "museum-style appreciation, popularization of professional knowledge, experiential shopping and personalized customization". Gradually realize the "transformation from traditional selling goods and products to finance, art and culture". At the same time of marketing, extend cultural innovation, continuously convey the core value of jewelry culture for consumers and lead consumption.
Caibai Company has a professional jewelry design team and maintains a long-term cooperative relationship with top designers in the jewelry industry. The jewelry design team designed a series of products from "Transfer to yunzhu" to "Hongyun Long". Once launched, it was enthusiastically sought after by consumers and sold well for many years. Caibai Company also enjoys the reputation of "the first stop of precious metal project in China", and every year, it launches many new investment products in the form of national launch and exclusive limited sale in Beijing. Since 2003, the "New Year Gold Bar" jointly launched with China Gold Coin Corporation has opened the curtain of the "New Year" economy. Several tons of gold are sold every year, which is favored by collectors. Buying precious metal collections from Caibai Company has become a new consumption fashion.
As a representative of China's jewelry industry, Caibai Company has built a platform for the promotion of jewelry culture, and has long-term cooperation with international promotion agencies such as the World Gold Council, the International Platinum Association, the International colored gems Association, and the marketing agency of De Beers Group, and has successively held "China Jade Culture Promotion, Caibai Collection, Shi Bingmou Jade Art Exhibition", "Caibai Collection, International colored gems Promotion", "18K Gold Clothing Exhibition" and "and". And constantly introduce new products to promote jewelry culture. "Caibai" is guiding consumers' ideas, and consumers are changing from simply pursuing high-value consumption concepts to pursuing fashion and expressing morality.
At the same time, as a leading enterprise in the national gold and jewelry industry, the company has been exploring and cultivating the market, leading the industry to a new development path again and again with the most forward-looking vision, and the market prospect is becoming more and more promising.
3. Fine management and talent integration
Focusing on refined management, the company has set up a number of project teams, such as the "Twelfth Five-Year Plan" development strategy of enterprises and the transformation of computer information systems, and designated special personnel to be responsible. The task of the project team is to plan the next development of the enterprise and provide scientific and technological support.
Talent is the key to enterprise development, and the company continues to implement the strategy of "rejuvenating the enterprise with talent". In 20 12 years, it took one month to complete the triennial cadre competition and employee selection. Adhere to the principles of fairness, justice, openness, voluntariness, competition and merit. It has opened the door for all kinds of employees who want to be officers, can be officers and succeed, and re-selected a group of cadres and employees with good conduct, certain management ability and training potential as middle managers. 3 12 employees signed up for this competition. Seven former cadres were not employed, 17 new employees were promoted. This competition pays more attention to the collocation of old and new in structure, and puts the right person in the right position in a new way. In order to better integrate the company's talent resources, the company will bring the failed employees into the enterprise talent pool and manage them in three echelons. The talent pool is managed dynamically, with advances and exits and ups and downs, so as to fully mobilize everyone's enthusiasm and participation.
20 12 China jewelry yearbook
20 12 China jewelry yearbook
The characteristics of high-quality products, gold services, independent research and development, and innovative management have formed the great advantages of professional management of gold jewelry in Caibai Company. Refined management and targeted training of talents will make the company more competitive in the same industry and lay a solid foundation for Caibai Company to go international.
Face the future
In the post-crisis era, China's independent brands have risen against the trend, and the gold and jewelry industry is unstoppable. At the same time, in today's global economic integration, people's demand for material culture is growing day by day, and the demand for personalized consumption is becoming increasingly obvious. Consumers have higher requirements for style design and shopping environment. Therefore, Caibai Company faces many opportunities and challenges.
With the influence of "Caibai" brand deeply rooted in people's hearts, the demand for Caibai products in the gold jewelry market has also increased rapidly. The existing business area can no longer meet the needs of consumers. Faced with this situation, chain operation has become the only way for the future development of Caibai Company.
In marketing strategy, the company will continue to focus on independent research and development, precision marketing and business development, and further accelerate the pace of "going out and bringing in"; Close contact with world-class masters to carry out colorful marketing activities, maintain long-term cooperative relations with masters, and jointly develop, and make independent products into "fist" products, so that consumers can buy the most fashionable and leading accessories in Caibai Company.
Facing the future, Caibai Company will continue to focus on refined management and focus on reform and development. Further adjust the business structure and deepen the exclusive advantage of gold jewelry; Strengthen the development of chain stores and expand market share; Accelerate the development of e-commerce; Strengthen the design and development of independent new products and give "Caibai Jewelry" more added value; At the same time, strengthen cooperation with domestic and foreign counterparts, maintain the leading position in the gold and jewelry industry in China, and turn Caibai Company into the first gold and jewelry group company in China. By then, Caibai Group, which is in line with international standards, will become the flagship of China's gold and jewelry retail market and show the world the heroic style of China's gold and jewelry industry with a brand-new image!
20 12 China jewelry yearbook
20 12 China jewelry yearbook