Glorious cause is a cause with the theme of poverty alleviation and development initiated and implemented by private entrepreneurs in China in response to the "National Eighth Seven-Year Poverty Alleviation Plan". 1On April 23rd, 1994, Liu Yonghao and other private entrepreneurs jointly proposed "Let's devote ourselves to the glorious cause of poverty alleviation", and the glorious cause started.

The glorious cause is based on the vast number of non-public economic people and private entrepreneurs, including Hong Kong, Macao and Taiwan people and overseas Chinese. Based on the principles of voluntary participation, acting according to one's capabilities, mutual benefit and giving consideration to both justice and interests, it focuses on the large-scale development of the western region, faces the "old, little, marginal and poor" regions and the central and western regions, and focuses on project investment, resource development, enterprise establishment, talent training and trade development. And through a variety of ways, including donations, promote the economic development and the progress of social undertakings such as education, health and culture in poverty-stricken areas, * * * seek welfare, * * * enjoy civilization and prosperity, get rich first, and promote * * *.