Daniel Sensden, the founder of Saint Stern Watch, was born in the Saint Stern family, a French aristocrat who immigrated to Switzerland in 1903. Saint stearns's family was originally a jewel family in Marseille, France. /kloc-at the end of 0/6, due to political reasons and religious struggles, he moved to Geneva, Switzerland as a Huguenot with Calvin. With this migration, the business of St. Stern's family became more and more prosperous, and it also gradually started business in other cities in Switzerland.

Daniel Saint-Stern Daniel Sensden graduated from the Department of Theology of the University of Geneva at the age of, and began to manage the family's industries all over Switzerland. 1929, this is an important year in the life of Daniel Sensden of St. Stern. During his visit to the branch of Saint Stern Jewelry Store in Nachate, he met a very important person in his life-George-Andre Dramu, a researcher at Swiss Watch Research Institute. They appreciated each other as soon as they met and soon became best friends. When Daniel Sensden was 36 years old, World War II broke out, and some nobles from other European countries fled to safer Switzerland. With the wealth brought by their flight, the Swiss jewelry market was disturbed, and the jewelry business of the St. Stern family was also greatly affected and gradually declined. Daniel Sensden had to start thinking about the transformation of family business. At this time, his old friend George-Andre Delamuraz and George-andréDelamuraz gave him such a suggestion: Since jewelry is hard to sell, why not try to make a watch like jewelry to sell?

So in 1942, Daniel Sensden of Naxayat and Georges-André Delamuraz of Delamuraz jointly founded a watch brand, which was positioned as a high-end watch with many jewels embedded in it, and devoted to serving the top people in society.