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How to improve jewelry sales skills
First of all, according to Maslow's hierarchy of needs theory, jewelry belongs to a higher level of demand and is defined as luxury goods in economics. One of the characteristics of this kind of consumer goods is that the price elasticity is relatively large. The so-called price elasticity is relatively large, that is, the price of the product has a great influence on the sales volume of the product. Moreover, as a luxury, consumers' purchasing demand is not only in the product itself, but also a way to realize self-social expression and show their status. Therefore, this consumer product should bring a conceptual consumer image to customers, just like the development of Marlboro, and establish a conceptual consumer image (I suggest you search the development process of Marlboro). There is also the classification of customers, because customers have different status and jobs, so the demand for products, or your consumer services, is different, according to customer preferences.

1 pre-sale.

Many customers come to your store with a clear goal, so they want to buy your products. As long as you show affinity, do a good job in shopping guide and behave professionally, these customers will not run away.

There are also some customers who are interested in your products, belonging to the beauty-loving family, and have some spare money on hand. I came here mainly to see your products, so there must be decorations on them. You should find their decorations in time and praise them. "Wow, this bead is very good. Did you buy it at the XX store next door? I wanted to buy it at that time, and when I saved enough money, it was gone. You have a good eye! "

The purpose of praise is to get the same point, so that you have something to say. Don't let the customer find out that you are talking to him for selling things, but give him a feeling that your things sell well. You just want to chat with the customer! When he is interested in a commodity, you can start to be professional.

Sometimes I hear another guest next to me say, don't buy this if it's not good. At this time, if they ask you, you can say, "Last time, a gentleman had the same idea as you. They think it's too expensive to be worth it. In fact, this thing is an ornament, and there is no need to spend too much money. "

The purpose is the same. In order to get the same point, encourage him to buy, because others have no money to buy.

2 After-sales service:

Generally speaking, the after-sales quality will not be too great. The key is that you should know as much as possible about the guest after he leaves. Such as birthday, mobile phone number, address.

Whenever there is a holiday, his birthday, or when there are special products or new products on the market, just tell me by SMS, SMS condolences!

In this way, they will be particularly impressed with you and try their best to distinguish themselves from other salesmen!