1. Cuihua Jindian is a famous brand in Northeast China with a history of one hundred years. There is a large domestic gold wholesale exhibition hall in the northeast, so the price of gold and other jewelry in Cuihua Jindian is cheaper than that of Chow Tai Fook.

2. Chow Tai Fook's brand premium and reputation are higher than those of Cuihua Gold Store, so the price of Cuihua Gold Store is naturally cheaper than Chow Tai Fook.

3. Cuihua Jindian and Chow Tai Fook use the same gold, but Cuihua Jindian has less brand fees, so it is cheaper to sell.

There is nothing fishy about gold. The gold price of each brand will be different due to its brand premium, brand reputation, brand cost and other factors. Consumers can choose the right gold brand according to their own preferences and needs.