1. Prevent the loss of old customers.

Enterprises build private domain traffic pools, and the more they interact with users, the more stable users will be, and the less likely they will be lost.

After purchasing products, users can also interact with merchants and participate in group activities, so it is easy to establish a deeper emotional connection with the brand, and the possibility of repurchase will be greater.

Just like the bag brand Imini, because it has always attached importance to the management of old users, the repurchase rate of old users is increasing every year, accounting for 90% this year, and the unit price of customers is much higher than that of new users.

2. It helps to shape the brand image.

Operating private domain traffic helps to shape the brand image in the minds of potential users.

On the one hand, it can make them feel the enterprise service at close range, on the other hand, it can enhance their recognition of the brand through interaction with old users.

For example, Xiaomi Forum is mainly engaged in rice noodle culture, where users can exchange experiences in using mobile phones, learn about the latest developments of Xiaomi and participate in interactive activities, providing a platform for potential customers to learn more about Xiaomi.

Moreover, the reputation of old users is often more trustworthy than the official, and it is easier for potential customers to form an identity with the brand.

3. Enhance the lifetime value of users

User lifetime value (LTV) refers to the sum of the benefits that buyers may bring to enterprises in the future.

In the private domain traffic pool, merchants can reach users for free for many times, plant grass for users through content operation and IP creation, increase users' repurchase and sharing, and enhance their lifelong value.

For example, an enterprise spent 30 yuan to get customer A, and sold the product of 100 yuan, and A contributed the value of 70 yuan. The enterprise continues to operate the relationship of A. After 3 months, A repurchases 100 products, and at this time, A's LTV is 170, and so on. The more users repurchase, the higher the LTV.

It can also be applied to all customers of this business, and enterprises can double their income even without increasing the number of customers.

The real estate platform operates private domain traffic and acquires customers at low cost.

By analyzing a case of a real estate platform, we can see how they operate a private domain traffic pool to achieve low-cost customers.

Real estate agents can reach 1-3 customers every week through traditional methods. Although the traditional way can bring traffic to brokers, it is costly and inefficient.

Multi-room platform helps merchants to create private domain traffic and achieve low-cost customer acquisition, which provides a new way for the real estate industry to acquire customers.

Fangduoduo provides small programs and other operating tools for real estate agents of merchants, and diverts customers who have served online and offline by brokers to the private domain traffic pool of the platform, and then finely manages users and then circularly transforms them, thus improving transaction efficiency.