At present, there are four mainstream platforms for cross-border e-commerce, namely: Amazon, AliExpress, Ebay and Wish. What is particularly hot now is the emerging platforms Lazada and Shopee in Southeast Asia; And self-built stations shopify, shopyy, Ueeshop.

AliExpress is a sales model of B2B+B2C, which is somewhat similar to Taobao, and more of a low-price strategy.

Ebay:

Ebay is a B2B vertical sales model for individuals. The threshold for opening a store is low, and the main markets are in the United States and European countries.

Hope:

Among the four cross-border e-commerce platforms, mobile customers can push products according to buyers' preferences, and sellers can get more exposure. Desire is B2B+B2C vertical sales model.

Amazon is the originator of global e-commerce, with B2B sales model, huge customer base and high threshold for opening stores. Sellers with brands will be more popular in Amazon. Consumers in developed countries are generally high-quality customers.

Self-built station category:

Self-built independent foreign trade stations can promote their own brands well, and high customer loyalty can easily lead to re-purchase. All the data are clear at a glance, and the threshold for opening a store is very low, and there are not so many restrictions on entering a platform, but the short-term income is not as high as entering a big platform. Cross-border import retail e-commerce is basically B2C mode, which is divided into open platform type, self-operated type and platform+self-operated type. The platform mode is Tmall International Station, which is dominated by international brands, and the ocean terminal where a large number of buyers gather. The self-operated mode is Netease Koala Sea Purchase and Weipin International, and JD.COM Global Purchase belongs to self-operated+platform type. Amazonas

Choosing Amazon needs a good foreign trade foundation and resources, as well as certain economic strength. Building this platform requires long-term persistence and long-term investment. Amazon is the earliest b2c platform in cross-border electronic commerce. It has a great impact on global foreign trade, mainly including four major sites in North America, Europe, Japan and Australia.

Amazon has higher requirements for sellers' products, such as product quality, brand and complicated trading procedures. It is stipulated that the late collection account must come from countries such as Britain and the United States. To become a real seller of Amazon, we need to meet several conditions: First, we need to have good product resources, because Amazon is a cross-border e-commerce, focusing on products; Secondly, through a series of training, we should master the operation skills and related rules of mall entry and product release. If the platform rules are violated, the store will be closed; Moreover, there are legal disputes.

As an international retail cross-border e-commerce platform, ebay is more like Taobao in China. After more than 20 years of development, it has become a global giant e-commerce company from the second-hand trading market to the industry giant. Ebay stores are free and have low barriers to entry. The operation of the store is not complicated, but more procedures and things are needed. Moreover, compared with the rules of the platform, it is biased towards buyers and sellers and more biased towards buyers.

Ebay's core markets are mainly in Europe and the United States. If you choose a platform, you need to analyze the core market in depth with your own products, choose more potential products for the market, and conduct in-depth research on product prices, advantages and potentials.

Wish is an application platform in cross-border electronic commerce, which is very popular in North America. Wish sellers generally choose the distribution mode, that is, keep updating every day. The reason is wish's special algorithm, which can be updated every day to keep the activity of the store and get the traffic tilt of the platform. Wish uses smart push technology to push products that every buyer likes, and attracts a large number of customers through precision marketing. With wish's unique recommendation method, the quality of products can also be guaranteed. The main feature is high quality and low price, and many products are shipped from China, such as jewelry, mobile phones, clothing and so on.

AliExpress is an important strategic product of Alibaba's internationalization, backed by Alibaba. AliExpress is characterized by a low price strategy, similar to Taobao's low price strategy in China. In addition, they have very systematic community and customer training, so that every newly registered user can get started faster. In recent years, the development momentum of AliExpress is very strong, with daily orders covering more than 200 countries and about 65 countries along the Belt and Road. AliExpress focuses on emerging markets such as Brazil and Russia.

In short, AliExpress is more suitable for newcomers and sellers who want to explore emerging markets. Because of the low price strategy, this is not good for traders. It is best to supply directly from the factory, and the price advantage will be more obvious.

Because the main platforms for cross-border export e-commerce are different in terms of traffic, supply and seller protection policies. Therefore, it is necessary to know more about the advantages and disadvantages of each platform, and then wait and see the development prospects and choose according to your actual situation! Mature cross-border e-commerce platforms: AliExpress, Amazon, Yi Bei, Wish and Shopee.

These five platforms are all doing cross-border e-commerce, depending on your own preferences. At the same time, cross-border e-commerce can use CBi bank for payment, and individuals can open it for free.

It is a platform owned by Alibaba, which is equivalent to Taobao in our country. Mainly for price orientation, the seller must have a low price to have an advantage. Products are mainly biased towards mobile phone accessories, jewelry, computer accessories and other small commodities. Market positioning is mainly based on developing countries and underdeveloped countries.

Product-driven, product quality should have advantages, but also have brands. If there is no brand, it is best not to be Amazon, and its positioning is equivalent to white-collar workers and above.

EBay: It requires higher product quality, but it is also fighting for price, which means that the product quality should be better and the price should be dominant. It needs cheap products, and the rules of the platform are more biased towards buyers.

Hope:

Compared with other e-commerce platforms such as Amazon, ebay and AliExpress, the threshold is relatively low. Individual users and companies can apply for registration. The threshold is low, the number of registered people is large, and the competition is relatively large. If you want to enter this market, you should consider your own situation and whether you have relatively competitive resources.

Counter:

Shopee platform is a mobile e-commerce platform from Singapore, which was launched on 20 15. Its business service market mainly covers Southeast Asia and Taiwan Province Province of China. No commission, no listing fee means no financial burden. But sellers can choose native advertisements and buy paid advertisements according to their own wishes.