★ "American Idol" is a reality show based on the British TV series "PopIdol" adapted by Fox Company of the United States. Participants in this project must be American citizens, aged between 16 and 24. In 2006, the age limit was relaxed to 28. This program has always been Fox's magic weapon, and the winner's prize is a singing contract. Since the program was broadcast for seven years, although public opinion has been mixed, it has undoubtedly received high attention. The year before last, William Hung, who was tone-deaf, was laughed at by the judges and eliminated on the spot. But he became famous overnight with the phrase "I tried my best, so I won't have the slightest regret", which not only won the support of American audiences, but also successfully signed and released his first album, which triggered a global discussion about idols.

USA-Today estimates that "American Idol" has earned more than 900 million dollars in the world in the past four years.

No matter copying or imitating, the super girl who is popular in China is a vivid copy of American Idol. Judging from the content of the program, the apprentice has great potential to catch up with Master. From the perspective of business operation, "Idol" is indeed a "super girl" worthy of worship.

Actually, the real copy of American Idol in China is my program. Maybe my program will be better than the super girl who only cares about commercial value and relies on hype. So please don't comment on Super Girl and American Idol together.

American Idol is jointly produced by 19 Entertainment Company, owned by British gold medal manager Fuller, and FremantleMedia North America Company, owned by German media giant Bertelsmann. Since 2002, it has been broadcast on Fox TV for four consecutive seasons, which has not only become the most popular entertainment program in the United States, but also created a business model of "making money like running water".

USA-Today estimated that "American Idol" made an astonishing achievement of global income exceeding 900 million dollars in four years, including TV commercials, record distribution, authorized souvenirs and concert tickets. According to fuller, "we should earn every penny back in the entertainment industry chain."

Television copyright and advertising

For a TV program, copyright and advertisement are still the biggest "golden eggs". Fox TV alone spent more than $75 million on American Idol. Since 200 1, producers have produced similar programs in 33 countries around the world, including Indian Idol, Canadian Idol and British Pop Idol.

Fox's investment was not in vain. Tuesday's program has always dominated prime-time ratings, attracting an average of 28.9 million viewers; The average audience can reach 25.6 million on Wednesday. Crazy ratings bring rising advertising revenue. Last year, the 30-second advertisement of American Idol sold for $250,000. It rose to $400,000 in June and 10 this year; In April and May, it entered the final stage and increased to 700,000 US dollars. The final winner has reached $6,543,800+,and in the two-hour live broadcast, only commercial advertisements earned $40 million.

This season, Fox earned at least $444 million in advertising revenue, accounting for one-third of its total revenue. Producers can also get $40 million in publicity expenses from major sponsors every year. Ford, Coca Cola and Cingular are the main sponsors of American Idol. In addition to spending tens of millions of dollars on advertisements, they also pay extra fees for their products to appear repeatedly in the program, such as Cingular's exclusive SMS voting service.

Music CDs and concerts

Recording is an indispensable part of the derivative business chain of American Idol. Last year, the total CD sales of 10 "idol" singers were close to 10 billion dollars. Among them, KellyClarkson, the first champion, sold as many as 300,000 copies of her autographed album Thanksgiving, and her single CD "Now" in the competition once topped the list of hundreds of popular golden songs, surpassing the sales of established singers.

Fuller's 19 entertainment company has the right to sign a three-year record with each idol winner, and then sell it to Sony Polaroid at a "transfer fee", and the professionals of the latter will be responsible for the distribution of the record.

According to the figures of Billboard magazine, the concert revenue of American Idol last year was $28 million, of which about 40% came from 49 concert tours and 40% came from 30 duet concerts of ClayAiken and KellyClarkson, runners-up in 2003. For these new musicians, the number of tickets issued for each concert is 5000- 10000, which makes people in the industry sit up and take notice.

Brand authorized products

According to FremantleMedia's estimation, American consumers spent 2150,000 dollars on licensed products of American Idol last year, covering 35 categories such as toys, candy, business cards, video games, magazines and books.

Logging in to American idol official website feels like entering a big supermarket. All kinds of trinkets and souvenirs, such as key rings engraved with pillars, photo frames, photo albums, T-shirts with the head of "Idol", as well as individual albums and collective albums of Idol, can be sold online.

A British video game producer adapted American Idol into a video game of the same name. There are judges, hosts, players and other roles in the game. Players can choose their own roles and participate in various talent shows until they beat many opponents and set foot on the road of being a star.

At present, Fuller is conceiving a more magnificent "way to make money". He is going to launch a fixed program of theater show in Las Vegas, so that every tourist can go on stage and have an idol addiction, provided, of course, that they buy tickets first. Fuller also plans to put the live broadcast of the game on the internet, add rehearsals, costumes, tears and other tidbits, and of course, download it for a fee.

"Everywhere" is the core concept of American Idol marketing. As long as it is the desired field, Fuller and his partners will extend it first. Compared with the "Super Girl" trademark being registered, Fuller has been "registered" in the US Patent and Trademark Office for the first time.

We must carefully expand Zhang Zhilu.

Fuller was not carried away by the honor of wealth, and he remained cautious about every marketing decision. "American Idol is a brand, and our goal is to make it last for decades."

Maintaining the core competitiveness of the brand must be followed. When exporting the brand to Mattel's Barbie dolls, Fuller considered a lot: "Will this make the brand immature and lose the trust of fans of 16-24?" In the commercial development of jewelry, perfume, clothing and furniture, similar problems must be treated with caution. If they go too far, they will hurt themselves.

"I will play the role of throwing cold water, and we will never go to extremes." Fuller, who is in the whirlpool of wealth, said calmly.

Source: National Business Daily.

Author: Xu Lei

★ "American Idol" was broadcast simultaneously in China.

Source: Nanfang Daily

Super girl prototype reality show

(Reporter/Guo Shan) The prototype of Super Girl, the gold-medal reality show American Idol, which has been popular in Europe and America for four years and has an audience exceeding the global population12, will officially land on Star TV on February1,and China TV viewers will enjoy William Hall (Kong Qingxiang) created by this file at 23: 00 every Saturday and Sunday.

American Idol is a popular reality show singer contest launched by Fox TV in 2002. In the past four years, it has created the myth of American TV viewing. The reason why it is popular is that the whole people participate, and there is no threshold. There are both Grammy winners and Hollywood's biggest producers in the jury. This relaxed and funny TV talent show is not only popular in North America, but also broadcast live in 85 countries and regions around the world. According to statistics, so far, 33 countries and regions have launched their own reality shows based on American idols, such as "Super Girl" in China and "Pop Idol" in Britain.

Last year, Jane Zhang, who loves to sing English songs and can sing "Dolphin Sound", was praised by fans as Mariah Carey of China. Among the famous stars in American Idol, the most famous is Kelly klassen, who won the championship in 2003 and has a voice similar to that of Mariah Carey. Last year, her album Dreams Come True ranked third in the United States with sales of 3.5 million copies.

But it was Kong Qingxiang who let people in China know about American Idol. In 2004, 2 1 year-old, a junior in the engineering department of Berkeley University, USA. This buck-toothed, singing out of tune and poor dancing skill of Chinese-American youth became famous overnight because of her "selfless" performance of the representative works of Latin Prince Ricky Martin, SheBangs and Electric Ass. But recently, the popularity of this "king of songs" has fallen sharply.

The reporter learned that "American Idol" broadcast by Star TV is the latest season program in 2006, which was broadcast simultaneously with the United States. The program time on Saturday is 120 minutes, and the program time on Sunday is 90 minutes. It is also reported that considering the attraction of "Kong Qingdong" to China people, Star TV may make the programs of previous years into tidbits for broadcasting.

So, what's the difference between "Super Girl" and "American Idol"?

First, American Idol began in 2002 and Super Girl began in 2004. Obviously, American Idol is ahead of its time.

Second, American Idol has strict age restrictions. The initial age must be between 16 and 24, and no one can participate in this activity below or beyond this age. It was not until 2006 that the age of "American Idol" was relaxed to 28. At first, there was no minimum and maximum age limit for "super girl". In 2006, the minimum age limit was set for "super girl", that is, she could not be under 18 years old, and her age was not capped.

Third, "American Idol" is actually an amateur singer contest for ordinary Americans. Its selection methods are flexible and diverse. The audience can even audition by phone and then enter the second interview. Finally, the judges and the audience voted. The audition of "Super Girl" is to queue up for registration at the specified time, and then test one by one in front of the judges.

Fourth: The judges of American Idol are mostly Hollywood superstars and ace producers, musicians, etc. , like Paula? Abdul and Randy? Jackson, Simon? Kewell, etc. The most important difference is that American Idol has no public judges. Although "Super Girl" has many professional judges, readers can judge whether their influence is big enough. Super Girl has added 3 1 public judges, who have the right to decide whether the contestants will stay or not.

Fifth: American Idol focuses on participation, not competition. The protagonist on the stage is definitely a player, not a host. Every move of the contestants will be broadcast nationwide. To this end, its participation is very wide, and it alone can receive 500 million votes. The total population of the United States is less than 300 million, and even the US presidential election only won 50.54 million votes. The "super girl" is on fire again, and the participation is not so deep and wide.

Sixth: American Idol is a bisexual talent show, which means that both men and women can participate and compete on the same stage, while Super Girl is a single-sex talent show, and only women can participate.

Seventh: American Idol is sung by one person from beginning to end, while Super Girl has a combination and a chorus performance.

Eighth: After the performance of American Idol, we waited for voting and elimination, but there was no PK among the contestants. "Super Girl" makes PK known to all women and children.

Ninth: American Idol has only the champion. According to the number of votes, only the champion with the highest number of votes in the audience is selected. The champion will have the opportunity to sign a contract with record giant BMG and become its signing singer. The general procedure is: the judges go to all parts of the country to select their favorite players, and the selected players go to Hollywood to participate in the next round of competition. Twenty-four players (male 12, female 12) were selected from these players to participate in the final rematch (generally 12, only 24 players in the fourth quarter of this year). In the semi-finals, everyone sings to the people of the whole country on TV, and then the audience will sing. The program of "Super Girl" is different from "American Idol". It not only has the promotion contest, such as 10 into 7, 7 into 5, 5 into 3, but also selects the top 10, top 5, top 3 and so on.

Tenth: American Idol doesn't have to broadcast all the games, but every game of Super Girl, including the qualifiers, will be broadcast.

Appendix: American idol host lineup

Moderator: ryan seacrest.

American TV presenter, now the presenter of American Idol, is called anderson cooper of Fox.

When he graduated from high school, Ryan became interested in radio dramas by reciting the oath of loyalty to the motherland. His career began at the age of 16, and he applied for an internship at WSTR/Star 94, a radio station in Atlanta. At first, his career was very bad. Later, he adjusted the time of the program to make his program the most popular and popular program. Ryan then moved to Los Angeles to settle down. He won many opportunities, including hosting many programs. Ryan likes cooking very much and spends his spare time in the kitchen. He said he would go to cooking school to work if his career was not satisfactory! But at present, his career is in full swing. In fact, he is one of the sexiest men in the city selected by Los Angeles magazine.

Judges:

Beautiful and sexy is paula abdul.

Paula was born in California on June 1962, and her parents are Harry Abdul and Lorraine Abdul. 1969 parents divorced. 1987, Paula wisely took out $30,000 to pour a record. In 1988, Knocked Out ranks 48th in the best 100 record of Billboard. Many records released one after another have brought Paula high praise and large circulation. 1On October 25th, Paula and Brad Beckman got married. Her wedding also appeared in magazines and TV programs. Being a judge of American Idol is very challenging for Paula.

The black man's name is randy jackson.

Randy was born in1June 23rd, 956, and his birthplace is Louisiana. In 2004, he starred in the TV series "Doctor Vegas", and in 2005, he starred in "Lawyer's Daddy". Since 1980s, he has been active in the recording industry, working as a musician, producer and investor. From 1983 to 1986, I worked as a temporary bass player during the journey. He was an executive at Columbia Records and MCA Records. Since 2002, he has been a judge of American Idol, and is famous for his special comments. However, he underwent gastric bypass surgery in 2003, so he missed the 2004 season and lost at least 65,438+000.

That funny Englishman simon cowell, it seems that all the players hate him.

Simon started his career in the recording industry on 1979. He signed a contract with EMI Music Publishing Company. Learned how to make hit records. Then he and his partner Ian Burton founded their own brand "Fanfare". 1989 BMG company hired Simon as a consultant. Westlife, a famous singing group, is his new force. Simon's life is sweet. According to the Sunday Times Rich List, Simon earns millions of dollars a year because of the brand effect of pop idols.