1, material preparation
Many businesses need to make beautiful home pages, photo album pages, posters and other pages during the double 1 1 period. In order to cooperate with the activities and improve the marketing effect of the activities, we need to prepare some materials for the activities of double 1 1. For example, we need some brand images and model materials when we make sea view rooms, floor plans, drilling exhibitions and posters.
2. Page design
In order to create a better activity atmosphere for the double 1 1 event, we will re-publish beautiful home pages, photo album pages, posters and so on. Double 1 1 same day, but the design of these pages needs a lot of time and energy; If you start doing it half a month before the activity, the time will be tight and the design will not be too good.
Then, although the store in September and June at 5438+ 10 is the peak season, it will not be as busy as double 1 1. Operators, designers and planners have enough time to carefully prepare and plan the double 1 1 page. This can not only relieve the working pressure during the double 1 1 period, but also improve the level and effect of page design.
Double Eleven activities-double 1 1 activities?
Second, the activity planning
Double 1 1 activities involve various factors, and negligence of one party may lead to collapse; Therefore, in order to fight the tough battle of "Double 1 1", we need an excellent "strategist"-planning team to do a good job in the planning work of "Double 1 1" activities, such as preparation, preheating, development and post-maintenance, and guide the work and direction of team members.
Double Eleven activities-double 1 1 activities? Third, team adjustment.
The next 1 month is a good time for us to train. No matter whether the company has participated in the activities of Double 1 1, there must be no new members in the team who have participated in Double 1 1. Therefore, psychological intervention, skill training and activity training for these players are particularly important.
We can make a team adjustment plan for Shuang 1 1, including the recruitment of new members and the training of old players, and do well the training activities before Shuang 1 1.
Double Eleven activities-double 1 1 activities? Fourth, the maintenance of old customers.
Many people think that the maintenance of old customers only needs to send a short message a few days before double 1 1, but it is not; Seven days before and after the event, text messages flew to our consumers like snowflakes, and many consumers were unaware of the text messages all over the sky. If your store does not have certain characteristics and advantages, it is difficult to leave a deep impression on consumers, and thus it is difficult to form a transformation.
Then, it is necessary to start "ideological mobilization" for old customers two months before the start of the activity and create "preconceived ideas" for them.
During September-1 1, customers who come to the store to buy products are invited to join the "double 1 1 stocking group" and given certain rewards and guidance. In the package for customers, give 1 1 double invitation cards and coupons; For the old customers before September, we invited them to join the "double 1 1 test preparation group" in the form of SMS and wangwang, and "detonated" them on the day of the event. At the same time, you can also launch a "gift sharing" activity. As long as buyers promote the "double 1 1 activity" of the store on their own media platforms such as Weibo, QQ and WeChat, they can get exquisite gifts or cash coupons, in-kind rewards and so on. Let old customers become "shopping guides" for new customers!
Double Eleven activities-double 1 1 activities? V. Logistics Selection &; Storage planning
1, logistics selection
The slow logistics speed during the double 1 1 period is a big obstacle to reduce the user experience. Choosing a logistics company with strong delivery ability and high speed can greatly improve the user experience and customer satisfaction during the double 1 1 period. Therefore, it is necessary to seek cooperation with the corresponding logistics companies in advance and reach a double11* * creative plan; While cooperating with some large logistics companies, we can also cooperate with some small and medium-sized private express delivery companies. Although their shipments are small, they can still play a "short and pithy" role in the huge shipments of double 1 1.
On the basis of a certain profit, it is best to choose some logistics companies with strong service capabilities, such as SF Express. Many consumers have encountered logistics in the past 1 1, and generally have to wait for half a month to receive the goods after shopping!
If you choose a competitive logistics company for your goods, such as SF Express and EMS, highlight the words "SF Express" on your home page and details page. Even if the price of your product is 5- 10 yuan higher than that of similar products, if your logistics has a competitive advantage, your sales will often be much higher than that of your peers.
2. Storage planning
A large number of stocks will overwhelm the existing warehouses, and at the same time increase the complexity of goods assembly and sorting in activities. Then, after determining the product positioning and stocking quantity, the warehouse is planned reasonably according to the existing storage area to ensure the goods are placed in order and shorten the picking process.
Double Eleven activities-double 1 1 activities? Six, solve the historical criticism, nip in the bud
After the last double 1 1, we received many comments and feedback from consumers, including praise, complaints, joy and anger; Double 1 1 this year, to avoid similar things from happening again. Ensure product quality, ensure delivery speed, and do a good job in pre-sales and after-sales service; In this year's preparation, we need to seriously review the planning and summary of the previous year, profoundly learn from the past experience and lessons, and lay a solid foundation for this tough battle.
For some businesses that have not participated in the Double 1 1 before, you can learn from other businesses' plans and experiences in preparing for the Double 1 1 event and make full preparations before the event!