Three luxury endorsements mean that a star has three luxury endorsements. What does luxury endorsement mean to stars? Do not pursue the ability of the spokesperson to carry goods, but pay more attention to the spokesperson's popularity, reputation and image, and also pursue whether the image of the star's personal IP matches the brand image. Therefore, there are many luxury endorsements, which is an experience of celebrity fame. There are only two celebrity endorsements in China this year: Sean and Kun. Sean used to be the spokesperson of Zenith and Gucci, while Kun was the spokesperson of TAG Heuer (wristwatch), Pradaicon (ready-to-wear) and De Beers icon (jewelry). Kun debuted for five years, and his development momentum is still strong. Recently, for two consecutive days, the official announced a new endorsement. Among them, he became the spokesman of TAGHEUER TAG Heuer, a Swiss luxury watchmaking brand with a history of 65,438+062 years. With ready-made clothes and jewelry, he got the endorsement of the watch and became an original musician with three luxuries in his hand. After the official announcement, Kun's various watches of the same model were quickly sold out, which once again proved its superior ability to carry goods. The types of luxury goods include watches, jewelry, fashion, shoes and so on. As long as the categories do not conflict, the same star often carries different kinds of luxury endorsements. The exclusive industry rules of those luxury spokesmen seem to be less and less binding on China celebrity spokesmen. This also reflects the compromise made after luxury goods entered the China market. There are1* *13 stars in China, including 8 male stars: Hugh, Yang Yang, LAY, Allen, Song, Jackson Yee and Leo.