Tell me something I know. There is a big price difference between literary and entertainment products, such as jade and jewelry, because the price difference of these products in the physical market is not small. In other words, it is nothing new to say that the same thing is three to five times worse than a stall. Boutiques can't sell at high prices in stalls, and junk can sometimes look beautiful under lights and exquisite counters. On Taobao, the seller's mentality is also much worse, and some feel that Taobao has no cost to sell in the end.