Taobao shop promotion expenses.
After 1. products are put on the shelves, it is necessary to increase the expenses of drainage, through train, drilling and exhibition, etc. The cost has not yet been determined.
Second, novice sellers can first look at what promotion methods other sellers have adopted, and make simple investigations and predictions, such as the cost of direct clicks. Including the basic sales in the early stage, you can investigate the approximate odd number and the approximate single unit price.
Third, find and make relevant plans to promote the store in a targeted manner.
The cost needs to be considered from the following aspects:
1. Product cost, including receiving cost, express delivery cost and packaging cost.
2. Staffing, packaging specialist, customer service, operation and employee salary can refer to the local salary level, and the consumption level and work level in each region are different.
Third,
4. Liquidity and funds to be prepared are also related to the customer list and receipt date of products.
In addition, we also need to know the relevant promotion methods, as follows:
Ways and means to promote Taobao stores.
First, get it for free.
Free channels have the lowest entry threshold, as long as you master keyword optimization.
Second, the payment channel.
Taobao's agent operation needs sufficient financial support; Clean out treasure to train, Taobao customer.
Third, the activity channel.
Taobao. Com, cost-effective, everyday special.
Fourth, personalized channels.
There are fine products, live performances, and guess.
Our Taobao shop operates through these diversified promotion methods, so as to deliver products to accurate users.
After reading this article, I believe you must have a deeper understanding of the promotion of Taobao shop and a preliminary understanding of the related promotion methods of Taobao shop. The above content is based on your choice of market, and your consumption has a great relationship with the products you choose, so it is particularly important to prepare in advance!
How much is the promotion fee in taobao guest?
Taobao people are like online salespeople hired by Taobao sellers. Of course, there is a charge for asking salespeople to work. Then let's see how much Taobao sellers should charge if they want to promote it in taobao guest. What is the charging standard?
How much is the promotion fee in taobao guest?
Taobao guest promotion is a very common and effective way to promote Taobao. Of course, asking others to help promote products also requires commission. Taobao guest, like most companies, charges according to performance. At the same time, the seller also has to pay some fees for the platform.
Some new sellers have heard that the promotion effect in taobao guest is not bad, and they want to give it a try, but they are still worried about the cost. Let's take a look at the cost standard promoted in taobao guest:
The first commission rate mainly refers to goods without special commission rate. If no category commission rate is set, the category commission rate will be regarded as the lowest commission rate within the allowable modification range.
If it is not set or cannot be set or exceeds the set range, the commission rate will be no less than 0.5% by default. It's just that Taobao rules or systems have different regulations.
Taobao guest's service fee standard is: 1-5 yuan's activity fee is 1 yuan, which means 1 yuan to start; 5- 10 yuan activity fee is 1- 1.5 yuan; The service fee for activities above RMB 65,438+00 is 65,438+00% of the unit price after the activity.
For example, the unit price after the coupon is 28 yuan, and the service fee for the activity is 2.8 yuan.
Thirdly, after using taobao guest for promotion, sellers need to pay certain promotion service fees to Taobao Alliance platform, including promotion service fees and technical service fees.
After the customer clicks OK again, set the service rate of the goods in the store within three days, with a minimum of 0.5% and a maximum of 50%.
Generally speaking, the promotion in taobao guest is charged according to the transaction amount, and the commission ratio is set by the seller when signing the promotion agreement, so the cost of each transaction is controlled by the seller. Naturally, the higher the commission rate you set, the more and better taobao guest will be attracted to help you promote it.
Today, I would like to introduce how to charge for promotion in taobao guest. Taobao sellers and friends can refer to this charging standard and set the taobao guest commission ratio for their Taobao stores.
What is the general cost of Taobao promotion?
Promotion fee is a bottomless pit, not to say that you can push as much money as you want. You can understand how much you have to spend. Whether the promoted products sell well or not actually has a lot to do with the market. Some things can be sold well without much promotion, and some things can't be sold well even if you spend a lot of money to promote them. You can't solve the problem of the product, except improving the product.
How much start-up capital does it take to be a Taobao shop?
There is no definite answer to the question of how much it costs to open a shop, because the categories you do are different and the deposit is different.
Moreover, if the customer price of jewelry is relatively high, the liquidity will be relatively more, but if it is a small category with low customer price, the funds needed will be less, ranging from thousands to tens of thousands. In addition, the promotion expenses required are different, and you can choose according to your personal ability.
However, the necessary expenditure items are fixed, and I will summarize them here:
1, deposit
No matter which category you choose to open, you have to spend some money, that is, the funds are similar, and the minimum deposit for opening a store is 1000 yuan, and each category is different.
Now, 30 yuan has also launched a plan to deduct the deposit of 1 1,000 yuan, that is, the rent paid in 30 yuan can be deducted from the deposit of 1 1,000 yuan. The difference is that 1 0,000 yuan can be refunded at any time, which is a deposit; Of the 30 yuan, it is the rent, which is charged annually and is non-refundable.
2. Other funds required for opening a shop:
1) Product cost:
A) the cost of obtaining goods, and money is needed to buy goods.
B) Express delivery fee, reaching a certain amount. The courier fee can be reduced through negotiation with the courier company, but only if you have the quantity. Please consult your local courier for details.
C) The packaging cost, daily necessities and gifts, and the packaging price of clothes and shoes are also different. Combined with your own products, go to Alibaba to search for the corresponding packaging supplies price and calculate it.
2) Promotion expenses:
At the end of the product shelf, it is necessary to increase the expenses of paid drainage, through train, drilling and exhibition, etc. These are not fixed amounts.
Therefore, novice sellers can first look at what promotion methods other sellers are using and make a simple investigation and estimation, such as the click cost of through train.
Including the basic sales in the early stage, you can investigate the approximate odd number and the approximate single unit price.
3) Personnel cost:
Generally, the most economical mode is to be a mom-and-pop shop. Although it is hard for two people, it can save a lot of money.
If you don't do a couple's shop, the most basic staffing should include packaging specialist, customer service, operation and so on. The specific salary payment of personnel can refer to the local salary level, and the consumption level and work level of each region are different.
4) Site cost:
You don't need to consider the cost of the site at the beginning of opening a store, and you may be able to solve it by working at home.
If the scale is larger and manpower is increased later, we need to consider rent, water and electricity, office equipment, network cable and so on.
5) Working capital
It may not be obvious at first, but there will be more and more goods in the later period, and liquidity is indispensable. Of course, it depends on the price of your product and how to talk to the supplier. At the same time, the amount of liquidity to be prepared is also related to the customer list and the receipt date of the product.
These are all places where funds are needed. If the novice has limited funds, I suggest starting with Taobao one by one, which can save the cost of stocking. We only need the upfront deposit and promotion expenses, and the cost of trial and error is relatively low. It is a better way for beginners to get started in e-commerce.
Introduction to Taobao
Taobao is a large-scale online retail and business circle in the Asia-Pacific region, which was founded by Alibaba Group in May 2003.
Taobao is a popular online shopping and retail platform in China, with nearly 500 million registered users and more than 60 million regular visitors every day. At the same time, the number of online goods has exceeded 800 million every day, with an average of 48,000 items sold every minute.
By the end of 20 1 1, the daily turnover of Taobao reached 4.38 billion yuan, creating 2.708 million direct and sufficient employment opportunities.
With the expansion of Taobao's scale and the increase of users, Taobao has also changed from a single C2C online mall to a comprehensive retail business circle including C2C, group purchase, distribution and auction. It has become one of the global e-commerce trading platforms.
The parties of 201March 6 15 and 3 15 were exposed, and Taobao merchants cheated consumers by swiping their bills.
On March 29th, 20 16, Zhang Yong, CEO of Alibaba Group, defined the strategy for Taobao's future: community, content and local life are the three major directions.
On August 8, 20 18, Alibaba Taobao revealed that it will enter the MR shopping field and will soon launch a product-Taobao Buy on the 20 18 Creation Festival.
20 19 12 12 "Convergence Network 20 19 Hurun Brand List" was released, and Taobao ranked fourth with a brand value of 300 billion yuan.