It can be said responsibly that the return rate of live jewelry is very scary. Because the quality of jewelry on the live broadcast is uneven, it is impossible to sell high-quality jewelry on the live broadcast platform. First, the purchasing power is limited, and second, jewelry, a luxury, is a question mark in customers' minds. Third, the jewelry sold live must be attractive enough. Jewelry is worth a penny. If the price is low enough, the quality will inevitably decline.

It is also true to sell jewelry in Tik Tok's live broadcast room, but you should learn to distinguish when choosing a live broadcast room, and try to choose some reputable businesses with physical stores and certain sales years. At the same time, try to find a store with a reliable third-party guarantee agency, and you can return it for seven days without reason. For small white consumers outside the jewelry and jade circle, be cautious when buying jewelry and jade.