Jewelry customization is different from buying finished jewelry in shopping malls. Jewelry customization is a process of on-demand design and production. It is a process in which customers determine personalized contents such as styles, metals, gems and lettering according to their own needs, and jewelry merchants provide corresponding exclusive design and production services. 1 Jewelry customization is the natural demand and attribute of jewelry as an ornament. Due to the limitation of economic and technological development, jewelry customization was once the exclusive luxury service of princes and nobles and wealthy social classes, and became one of the symbols of their status and status. Jewelry customization was equated with luxury goods. With the development of economy and the popularization of contemporary jewelry technology and network, jewelry customization has a new way of realization, which is very popular because it meets the individual needs of customers. It is becoming more and more popular-you wear unique jewelry and become a personalized service that people can enjoy.