Summary of telecom promotion activities I
The annual promotion of World Telecommunication Day is an indispensable golden season of event marketing in China's communication industry. Organize and participate in the on-site promotion activities of county branches for several years, be responsible for the on-site management and coordination of the promotion points of customer service team members, and share some gains with colleagues in districts and counties:
First, there must be an activity plan. The old saying tells us
Second, the promotion points of activities should be supervised. At the end of the year and the beginning of the year, we adopted this model. In the background, several supervisors are assigned to each team to supervise the activities on site, on the one hand, to increase human resources support, on the other hand, to manage and coordinate the on-site promotion points. At the same time, linking the actual effect of on-site promotion with the performance of each supervisor to ensure the equality of rights and obligations of each supervisor can better promote the effect of on-site promotion. Our team has a supervisor who is assigned to a slightly off-site business hall for on-site supervision. After the three-day promotion period, the results of daily activities are comparable to those of a better business hall. Practice has proved that this measure is effective.
Third, be good at creating an activity atmosphere. The quality of the activity atmosphere is directly related to the effect of on-site promotion. Roadshow platform layout should be implemented in strict accordance with the specifications issued by the company, unify the external image and improve customer recognition; The tent must be placed in a place convenient for customers, that is, with a large flow of people and an empty location, which is suitable for on-site promotion activities; The production and posting of posters can be directly entered if there are posters issued by the company. If there is no poster issued by the company, the writing style should be standardized and beautiful, the main points should be prominent, and the posting position should be eye-catching; The functional areas of the promotion desk should be clearly divided, reflecting the functional areas such as the leaflet area, the business handling area and the gift display area; The layout of the gift pile must be eye-catching, the placement should be standardized, the layering should be prominent, and the high, medium and low-grade gifts should be clearly marked with labels to attract customers' attention. All the above are the key elements to create the atmosphere of promotion activities. If you think with your heart and implement it with your actions, the atmosphere of the activities on the spot will be full of bright spots.
Fourth, solve
Fifth, there should be rewards and punishments for activities. Making rewards and punishments before promotion is one of the effective measures to mobilize the team to achieve the set goals. Mainly to clarify the rules of the game, that is, the reward and punishment standards. On-site promotion itself is a hard work, which needs the affirmation and encouragement of company leaders, and needs to share their sense of accomplishment with team members while achieving results. We have completed the objectives and tasks assigned by the company, and we should praise the team members appropriately and timely. We're fine! If you haven't finished your goals and tasks, you still need to work hard to give the team members a push in time! Of course, we will definitely give cash rewards to the team that fully completes the target tasks assigned by the company. For the team that fails to complete the target tasks assigned by the company, we will deduct points from the team's performance and give warning talks as punishment.
Sixth, the results are summarized. After promotion, we must summarize in time, analyze the gains and losses in the activity process, summarize the experiences and lessons in the activity process, reward the teams or individuals that meet the reward criteria, and inform the teams or individuals with poor performance of the measures. Our team's promotion match lasted until the end of May. At the beginning of June, the summary meeting of 5 17 promotion activities was held in time, and cash prizes were distributed to the winning teams on the spot. At the same time, the highlights in the activity were summarized and praised, which provided a template for future promotion activities.
Summary of telecom promotion activities II
According to the spirit of the company document, I participated in the "Golden Autumn Marketing Experience" activity. During the activity, I went to the public account department and the community manager to provide comprehensive and thoughtful services according to the needs of users, such as installation (telephone, broadband, PHS), disassembly, maintenance and other services. During the half-month experience, I learned a lot, which is of great help to my daily work.
Experience Activities: A Good Garden for Learning Diversified Business Knowledge
I have worked as a community manager, and my practice has changed my mind that the work of a community manager is quite easy. My legs are sore after standing on the junction box for a while, but in order to check the maintenance circuit, the community manager often has to climb up and down one by one, and one stop is a few minutes. How hard it is. When I called Pute, a lonely old man in the community, I realized the hardship and happiness of installing a telephone. A telephone from the trunk to the user's home, through a series of processes such as wiring jumper, junction box, off-line and so on, feels very fulfilled.
One night, a user's home phone on Wang Fu Road we were maintaining was suddenly cut off. After receiving the maintenance call, the community manager informed me to repair the user's faulty telephone line with him overnight. When repairing telephone lines, we also combed and raised scattered telephone lines to ensure the normal use of residents' telephones.
In the experience activities, I also learned how to deal with adsl line faults. Since adsl is installed on the original telephone line, its communication quality depends on the telephone line. For those newly built residential areas or areas where telephone lines have been recently rebuilt, the possibility of line failure is very small, while for those areas where old telephone lines are still used, the possibility of line failure is very high. There is a very convenient way to detect the quality of telephone lines, that is, pick up the phone and listen to the dial tone carefully to see if the sound is pure and there is noise. If the dial tone is pure, it means that the telephone line is of good quality, otherwise it means that the telephone line is of poor quality. If you suspect that there is a problem with the quality of the telephone line, you can test the telephone in sections to help find the problem. After the problem of external lines is eliminated, it is also necessary to check whether the telephone line in the user's home is damaged, and if so, replace it with a new telephone line.
Experience activities: inject vitality into the work of community managers
During this experience, I got along well with the community manager. Learn from them, they are very motivated and patiently explain some technical problems until I master them. In their work, they pay more attention to the quality of service, regard the users in the community as a big family, establish good professional ethics and service standards, and serve the users attentively.
Through learning, I further realized that enterprises can't do without the market and marketing. Doing a good job in marketing will make an enterprise miracle and bring vitality and vitality. In the study, the teacher also embodies good professional ethics and service norms. In the usual marketing work, I also deeply understand the importance of service work, and often hear users compare and evaluate the service quality between us and other telecom operators. In view of our adsl business, users' evaluation is relatively high. Telecom enterprises are now selling services, and the quality of services directly affects the acceptance of telecom products by the market and users.
This experience activity is in contact with the needs of users in all aspects, so I learned how to do a good job in user service during the activity. In this activity, I am very grateful to the leader of Bus No.1 and the community manager who took me to study. They gave me a lot of help. During the activity, I have an intuitive understanding of "strong support and quick response", providing quality services for the front-end departments and being invincible in the market competition. In the future work, I will definitely run through the market competition consciousness, serve the front end, ensure to do my job well, and improve the core competitiveness of this enterprise. The following are some immature suggestions after my experience: In the past, the service goal was to satisfy users, but now it is necessary to achieve the goal of touching users and upgrade the service to a higher level. Community managers should not only install telephones at home, but also add some extra services. For example, when drilling holes at home, we bring our own vacuum cleaner or cleaning tools to clean up the dust after drilling holes; For example, after installing a mobile phone, I volunteered to help users carry domestic garbage; For example, we have mastered some basic telephone operation methods, and some elderly users have the need to use abbreviated dialing. We help users to open services; When repairing the phone, we take a spare phone to solve the urgent needs of users. "Details determine success or failure", and unexpected practices in details can often achieve better results, laying a solid foundation for us to firmly occupy the market.
Summary of Telecom Promotion Activities III
According to the instructions of the center leaders, in order to promote the company's media advertising revenue, expand the public influence of114 VIP club,1114 group buying hotline. At the same time, in order to celebrate with * * .000000000010: 40 at 9: 00-11614, you can also get the VIP coupon of14 and navigate Shenyang. According to the records and statistics afterwards, 96 taxis participated in the interaction of this activity during the half-hour broadcast of the program, and about 200 bottles of natural water were sent out. After the program, some116165438 VIP coupons and "Navigation Shenyang" magazine were distributed to passers-by and self-driving drivers. People and drivers at the event site were welcome to come for consultation and praised Unicom's business. The specific activities are summarized as follows:
1. Promote the media business center and11114 VIP,11. All cooperative businesses involved in project interaction must be approved and signed by the relevant leaders of the center.
Only after signing a media advertising agreement of RMB 3,000 can we interact with the live broadcast of Unicom 1 14, and put 165438+in the "heartbeat time" column of the live broadcast of Unicom165438. There are two interactive businesses participating in this live program, namely Lenovo Mobile Shenyang Office and Nongfu Spring Co., Ltd. Shenyang Office. Among them, Lenovo Mobile Shenyang Office provided three mobile phones as prizes to give back to the enthusiastic audience who answered the questions correctly in the program "Wisdom Talent"; The Shenyang office of Nongfu Spring Co., Ltd. provided 10 box of natural water. After the activity, three of them will give back to 12 lucky taxi drivers with contact information. The initial budget is to reward each taxi driver with 5 bottles of Nongfu Spring natural water.
2. Strict activity agreement process ensures the smooth progress of this activity.
(1) The completion process of this activity:
May preliminary planning12;
On May 12, I communicated with the merchants many times;
May 13, waiting for feedback from merchants;
On May 14, the merchants agreed to provide event prizes while signing the media advertising agreement;
On may 16, the prizes provided by the merchants arrived at the center. After we verified the quantity, the prize was signed by a special person.
On May 17, the business supervisor visited the event site and took photos for the event.
(2) the process of completing this activity:
Awards will be given to the winners of three mobile phones in the "Smart Talent" column on May 18 -22. In order to ensure the notarization and fairness of this activity, two people are responsible for awarding prizes, and the winners must take the original ID card to the mail room downstairs to receive the prize;
It is scheduled to receive the prize for 12 lucky taxi driver on May 24th, the day of the next live broadcast. We will call the winning taxi driver to inform him that he needs to drive a taxi with the same license plate number as our registration in order to receive the prize.
3. Lock the publicity target, and truly realize the extensive publicity of the target group.
Find a good way to spread the news timely and accurately by means of "borrowing power", so the second marketing group finally decided to use the "desk appeal" of the taxi industry. Send "Navigation Shenyang" magazine,11614 VIP,11614 group buying hotline,14. At the same time, with the help of the media platform of "Unicom 1 14", the three-dimensional publicity effect can be achieved, which is fast and affordable, thus attracting more businesses to participate in activities, increasing media advertising revenue and enhancing the popularity and reputation of165438.
4. The executives of the cooperative businesses visited the site and were very satisfied with the effect of this activity, and immediately expressed their willingness to cooperate for a long time.
The executives of Lenovo Mobile Shenyang Office and Nongfu Spring Co., Ltd. arrived at the event site on time on the morning of May 17, respectively, witnessing our staff enthusiastically and patiently preaching the frequency band, broadcast time and content of the live broadcast program for taxi drivers who came to participate in the event, and witnessing the very polite Unicom employees delivering coupons, magazines and natural water to taxi drivers. During the live broadcast, many listeners dialed1161114 to 5 to ask questions about Lenovo's mobile phone. When the merchants learned that the leaders in charge of the media center visited the event site to supervise and cheer for the event, Manager Zhou of Nongfu Spring repeatedly gave the "five good" impressions of good managers, good quality of Unicom staff, good planning of Unicom activities, good business audience and good order of Unicom activities. The impression of "five good" reflects an important problem from one side. Only the continuous innovation of propaganda means can get the continuation of the merchants' "affirmation" of Unicom's advertising platform.
5. In order to reflect and continue the superiority of this activity in all bidding teams and avoid plagiarism by all bidding teams, it is suggested that the center should make the next interactive marketing plan in advance.
Summary of Telecom Promotion Activities IV
According to the overall arrangement of the marketing activities of the city company's World Telecommunication Day Mobile Phone Festival, gather resources, expand channels and promote sales through festival activities; Taking advantage of the newly opened store resources, our company acted quickly and set up a marketing team composed of deputy manager, channel supervisor and channel supervisor, which made unified arrangements to ensure the smooth completion of the mobile phone festival task.
Measures:
1. Take advantage of the resources of three newly opened stores along Yima Road, set up a stage outside the store for three consecutive days during the festival, hire professional entertainers, intensify publicity and increase the traffic entering the store.
2. Conduct in-store marketing policy training during the festival to ensure that the clerk understands the policies and charges; And organize the materials of the storefront of the May Day bombing shop, decorate the storefront with agents, post promotional posters and exquisite number sheets, and create a publicity atmosphere during the festival.
3. Arrange sales staff to set up tents, distribute gifts and leaflets outside the hall, strengthen the guidance to the people inside and outside the hall, innovate publicity and attract users.
4. During the activity, the price will be reduced, new products and best-selling models will be put on the shelves, and there will be real machine demonstrations to ensure the experience effect, including mobile phone performance, Internet access speed, application software and personalized needs of users.
5. Publicize with marketing agents in the form of distributing leaflets and mobile publicity vehicles, so as to improve the publicity.
6. Hold a communication meeting with the agent boss and shop assistant every night, sum up experience, analyze existing problems, and put forward rectification measures for existing problems to ensure the smooth completion of the task.
Marketing effect:
17 In May, the mobile business of Sanfang Store developed * * households, including * * households for contract sales and * * departments for holiday activities, an increase of 185% compared with April. Lay a good foundation for future development!
In order to ensure the effective development of things or work, it is often necessary to make an excellent plan in advance, which is a written plan and the detailed rules and steps of specific actions. Do you know what kind of plan can really help us? The following is my skin care activity plan for everyone, for reference only, and I hope it will help you.
Skin care activity plan 1
I. Theme of the event:
March 8 Women's Shopping Festival (revised according to the actual situation of the store)
Second, the activity time:
20xx starts on March 1, and the specific time depends on local conditions and locations.
Third, the purpose of the activity:
A. Increase the micro-powder content of the store's WeChat public platform, and enhance the store's public attention and brand awareness.
B, increase passenger flow through roadshow powder, improve store sales performance, and double the performance.
Four. Activities:
Activity 1: 3.8% discount on the second new product.
Objective: To improve the joint rate and increase the sales share of new products. Digestible inventory of old products.
Note: the first new product is purchased at full price, and the second one is 3.8 fold, which is equivalent to 6.9 fold. Please pay attention to the profit accounting according to the purchase price of the goods. If the purchase price is high, you can set up some brands to participate in the activities.
Activity 2: Store all the new products 138 yuan, that is, return to 200 yuan (deposit in the membership card 138 yuan will send them to 200 yuan).
Purpose:
1. Add new members to the store and expand the number of members.
2. Improve the welfare of members and stick to old customers.
Note: 200 yuan only needs 138 yuan to buy new products, which is equivalent to about 30% discount. Ordinary customers don't just buy products made in 200 yuan. The more they buy, the higher the discount. ) stored-value cards can be used cumulatively, that is, recharged to 138, and returned to 200 for cumulative use.
Activity 3: The new product with full 138 will be reduced by 38.
Purpose:
1, stimulating low-priced products;
2. The turnover of high-priced goods has increased;
Note: 138 minus 38 is equivalent to 7.2 fold. Please set the full and reduced share according to the market and commodity conditions. X. In terms of commodity price design, it should be noted that the commodities to be digested can be set as 138, 148, 158, etc. , which is not much higher than 138 yuan, and some foil items are set, and the price of the items is set to 135, 130, etc. , easy to sell.
Activity 4: If the audience spends over 238 yuan, it can be exchanged in 38 yuan.
Goal: increase sales and reduce inventory.
Note: Set up 38 yuan exchange area, and set up large inventory goods that can be delivered from 38 yuan. As long as the audience spends over 238 yuan, plus 38 yuan, they can buy at will in this area. If you spend less than 238 yuan, you should also use 38 yuan to indicate the product price. For example, the original price of 88 yuan, if the current consumption exceeds 238 yuan, you can get it by adding 38 yuan. (Cumulative)
Activity 5: butterflies fly all over the sky and sweep half the sky (in line with the previous activities, held at the same time). Pay attention to accounting profits.
Scan the code and pay attention to our official WeChat account, and you will get a beautiful butterfly brooch presented by the store or the counter, and you will get a 38 yuan electronic cash coupon when you reply (you can use 38 yuan electronic cash coupon when you spend more than 338 yuan in any store) Purpose: To increase the number of WeChat fans in our store and boost sales.
Note: When designing this activity, you must explain the content of the activity to customers, so that customers can have the psychology of taking advantage and spend in the store. Jewelry Store Section 3.8 Activity Plan.
Verb (abbreviation of verb) activity form:
1, the store launched 38 promotional activities.
2, store atmosphere marketing, build morale.
3. Store innovation takes the new outdoor experience meeting as an activity promotion platform, and cooperates with the host to call for wheat publicity to attract passengers.
4. Carry out roadshow powder-increasing activities, and scan the code to pay attention to customers sending colorful butterflies.
Skin care plan 2
I. Purpose of the event
1. Make use of the Golden Week of the Eleventh National Day to improve the brand's popularity in the same industry market;
2. The flow of people in the Golden Week is relatively large, which can effectively increase the turnover;
3. Reward consumers with promotions, give them a piece of true feelings, and establish a reputation of "X" in consumers' hearts;
4. Use the Golden Week of the 11th National Day to give gifts to old customers and develop potential consumer groups;
5. Take advantage of the popularity of the National Day to effectively promote new products.
Second, the theme of the event
Have an equal share (of sth)
DDx welcomes national day promotion activities.
Third, the activity time
20xx x month x day DD20xx year x month x day
Fourth, the venue
Local specialty store
Verb (abbreviation of verb) activity content
Celebrate the National Day, and the golden autumn will be cool! X In order to thank consumers for their love, we specially held a "Fair Sharing of Men's True Color in Autumn" activity during the National Day. During the promotion period of X, X, DDx, X, you can get a 7.5% discount if you buy any goods in X store or counter. If there is a gift over X yuan, send a beautiful gift. Until the delivery is over!
The right to interpret this activity belongs to X head office.
Types of intransitive verbs gifts
1, gift type: towel (with the word selman), poker, ballpoint pen, etc.
Seven, advertising investment
enter
1, live poster poster
Step 2 hang the flag
3. Popular
4. Yi Labao
Eight, the use of graphic design
The application of graphic design is carried out according to the routine, depending on the specific situation of local specialty stores and counters.
1. Usage time: during the whole activity.
2. Place of use: X clothing store or counter
3. Projects involved:
A, hanging the flag: hanging on the ceiling of the specialty store.
B, POP: stick it on the window or background board of a specialty store.
C, Yi Labao placed in front of the store or next to the counter.
D, storefront poster: put the poster on the billboard and put it in front of the storefront. Conditional storefront can also post the poster on the storefront doorpost to increase the promotion atmosphere.
E. promotional posters: use the same method as store posters.
High score! ! ! Collect the promotion plan of home textile shop! Thank you. I hope my answer will be helpful to your enterprise:
First of all, the products you represent are aimed at the mid-end market, so the consumer group he refers to should be the working class, because the relative income of this group is not too high, and the consumption is mainly affordable. Your product is well-known and the price is not high, which is suitable for this consumer group. Understand this and your goal will be clear.
Secondly, your store is newly opened and its popularity is not as good as other stores. You need to raise the visibility of your store and brand.
Third, is there centralized procurement of home textile products besides sporadic procurement? That is to say, in addition to those customers who come to your store just because the products are good, there should be some customers who can bring them to your store through advertisements.
Based on the above three points, my plan is:
First, strive for the support of manufacturers, and do some image publicity on roadside advertisements with large traffic in your local stations and squares, which can improve the visibility of this product in the local area and let more people know about your store. Be sure to leave your store's address and phone number in the advertisement. Outdoor advertisements are published for a long time, which can leave a long memory, while TV/radio/newspapers are widely published, but the audience forgets quickly and the cost is high. Or you can advertise on local buses, taxis and passenger tricycles. The investment is relatively low, and these cars run on the road every day, and brand awareness and store awareness are quickly established.
Second, these three groups of consumers are easier to catch, such as moving to a new house, getting married and students starting school. What you need to do is to find a way to set up some eye-catching advertisements in the local marriage registration office or on the only way to handle marriage registration. In advertisements, it is necessary to show preferential treatment for newcomers, such as how much discount to give with marriage certificates. Because many people will get married on May Day.
Billboards are generally found in local residential areas and newly-opened buildings. You can talk to the neighborhood Committee and put your advertisement there. The cost is quite low. I have done it before, and the effect is still very good.
For students, it is mainly to pay attention to some promotional activities when they register as freshmen. You can contact the school and sell products in temporary rental places such as school canteens.
In addition, I think it is difficult to achieve the goal by temporary advertising, and operation is a long-term process. Therefore, it is very important for you to be kind to every customer who comes to your home, provide them with authentic products, answer customers patiently, greet customers warmly and so on. What you pay for these is word of mouth. In a county, word of mouth varies greatly. When you have a good reputation, you don't need to do any publicity, so it's still crowded.
The above personal views from the marketing point of view are for your reference only. If you think I'm right, give them to me. Hehe, I wish you a prosperous business! The financial resources are rolling!
Add two more points:
First, we should always do the usual in-store activities. Now it is difficult for customers to pay the bill without promotion, and increase in-store sales through various forms of activities;
Second, management is a long-term systematic project, and it is impossible to achieve good results immediately by one move, two moves, one activity and two publicity.