Second, some points that should be paid attention to in the ground decoration. If the floor tile is laid on the counter floor, the color should be different from the floor tile of the public passage, which is not suitable for color matching; If it is a composite floor, pay attention to the color of the countertop to avoid "top-heavy"; Careful use of lighting on the ground will bring visual discomfort to customers and make them feel afraid to approach easily; The grade of floor batten can't be ignored. Stainless steel batten should be selected, and the thickness should be above 1.2mm, so as to avoid deformation and injury to guests' feet.
Third, use video advertisements to explain brand culture. In order to let customers know, we can decorate brand cultural stories in the form of words and pictures, which can have a good marketing effect. Decorative image advertisements should be just right to avoid posting "beautiful pictures" indiscriminately.
Fourth, color and brand positioning are the soul of counters. People's brains are sensitive to color, so customers can distinguish the clothing types outside the counter according to the decoration color of the counter. Noble quality, heavy or elegant color, mainly gold, reddish brown and white; Avant-garde fashion, rich color matching, with green, red, yellow and black as the main colors; Lively sports, popular red, green, blue and black tones.
Fifth, the moving line of counter channels should be people-oriented. The moving line of the counter passage is the plane traffic of the shopping mall, and the design idea is that human vision is easy to distinguish. Generally speaking, column points are natural boundaries, and the same channel should be as wide and narrow as possible. When laying the floor, it must be considered that the table top and the adjacent surface are in the same straight line. Main channel width is 2.4m, 2.6m and 2.8m. The main channel width near the elevator entrance should be 3.0m and 3.2m. Considering the passenger flow in this area, the auxiliary channels should be set to 1.5m, 1.8m, 2.0m and 2.2m.. ..
Sixth, the decoration should pay attention to environmental protection and air purification. The content of benzene and formaldehyde in the decoration materials exceeds the standard, which pollutes the indoor environment, irritates the eyes, causes brain discomfort, and causes customers to be unwilling to stay for a long time. Therefore, the decoration materials should choose the environmental protection products of regular manufacturers, especially paint and adhesive materials. In addition, we should also pay attention to the selection of construction teams with good construction reputation to prevent the use of counterfeit environmental protection materials in construction.
Seventh, the counter lighting should be equipped with scientific counter lighting. Don't compare with the cabinets around. People have phototaxis, but too high illumination or projection and glare will not only cause physical and psychological discomfort to customers, but also affect the mood of salespeople and reduce the quality of service. Each counter should choose lamps and light sources according to its own brand style, make full use of quantitative indicators such as illuminance, color rendering, color temperature, shading angle, light uniformity and light level contrast, effectively use light in a reasonable position, and highlight key parts such as image walls and models; On the other hand, the appearance color of props and the design of lighting are reasonably matched and set off each other, which can arouse customers' emotions and shopping interests and promote marketing effects.
Finally, it is necessary to mention that the decoration of the counter must be coordinated with the property environment of the shopping mall, and the design and construction of some local load-bearing, electricity load, water supply and drainage, ventilation and air conditioning, fire protection zoning, etc. It should be carried out under the permission of the property function and relevant specifications.