Now the offline retail industry is beginning to recover, so the competition in all walks of life is very fierce. In order to attract new customers and retain old customers, businesses must first improve their service quality. In order to achieve this goal, many offline stores have begun to use membership management system and membership management system to help businesses better manage their members, and the purpose of using membership management system is to do a good job in member management. So what role does membership management play?

What are the functions and benefits of membership management?

1, effective use of capital precipitation

The current membership system includes the function of member stored value, which can help merchants accumulate a lot of money. After these funds are added to the store's capital chain, they can not only meet the store's own turnover, but also develop new business more smoothly with the support of funds.

2. Organize members at different levels

The purpose of establishing a membership hierarchy is to stimulate the consumption desire of members. When dividing members, we can set different membership level benefits and discounts according to membership level, such as 8.8% discount for junior members and 8.5% discount for senior members. , thus attracting members to upgrade their membership level through consumption.

3. Enhance the brand image of the enterprise

Merchants can use membership management system to track the consumption and service records of each member, so that members can evaluate each consumption. Therefore, we need to improve our own shortcomings according to the evaluation of members, so as to enhance our brand image.

4. Make full use of the friend-making function of members.

Many membership management system will have the function of sending short messages in groups, which will play a very good role in the member marketing of businesses. Merchants need to make good use of the store's member resources to win word of mouth among the old members, and these old members will become our propaganda messengers, thus achieving zero-cost promotion effect.