Kerui Fashion is a subsidiary of Hongjue Haute Couture, and its CURIEL is a century-old high-end custom brand from Italy. It was passed down by four generations of families and never stopped its business even during World War I and World War II.

During the boom period, couture dresses designed by Courier almost monopolized the dresses of aristocratic ladies at the premiere of Scala Opera House in Milan. Its high-level list includes celebrities and celebrities, such as Hillary Clinton, Princess Qatar, the wife of former US President George W. Bush, the ex-wife of current President Donald Trump, the wives of successive Italian presidents and Mrs. Mubarak.

At the same time, CURIEL also launched the historical classic "Curiellino" little black dress series, which led the trend of women's dress reform at that time and became the first Italian brand to be sold to BG department store in the United States and Harold department store in the United Kingdom.

The business scope of the company includes:

Wholesale, retail, import and export of clothing, clothing fabrics and accessories, shoes and hats, bags, knitted textiles (excluding cotton), cosmetics, gold and silver ornaments, jewelry and jade articles (excluding gold, rough diamonds and loose diamonds), leather products, travel bags, rain gear, glasses and watches, and provide related supporting services.