Zhejiang Osman Group Jewelry Co., Ltd., one of the subsidiaries of Zhejiang Osman Group, is a comprehensive enterprise integrating research and development, production, processing, wholesale and retail of pearl jewelry products. The company is located in Deqing Economic Development Zone, Zhejiang Provincial Economic Development Zone, China, close to 104 National Highway and Hangning Expressway, with superior geographical location and convenient transportation. Since the first freshwater cultured pearl in China was successfully cultivated here in 1968, "ou" has been engaged in pearl breeding, pearl jewelry research and development, production and processing for 45 years, and has now become a well-known brand in China's jewelry industry and a leading enterprise in China's pearl industry.
1. Company history
As early as 1979, a delegation from Japan's Tamsui Pearl Company led by Honda came to study. From 65438 to 0982, Europe's scientific research achievements in artificial breeding of Hyriopsis cumingii and pearl cultivation of mussels won the Science and Technology Promotion Award of the State Agriculture Commission and the State Science and Technology Commission; In the same year, Osman freshwater pearls were designated as "excellent export products" by MOFTEC. 1996 was recognized as the only pearl production and processing base in China by the Chinese Agricultural Society for its outstanding contribution to Europe; 200 1, Europe was rated as "national key leading enterprise of agricultural industrialization". Since then, Ou has been awarded the honorary titles of "Famous Brand in China's Jewelry Industry", "China Inspection-Free Product", "Zhejiang Famous Brand Product" and "Authentic Pearl Symbol in China" for many times, and has been recognized as a national key leading enterprise in agricultural industrialization by eight ministries and commissions including the Ministry of Agriculture of China and the State Economic and Trade Commission. At the same time of great success in the field of freshwater pearls, 1997, Ou began to try to introduce R&D, design and sell series of seawater pearl jewelry products such as Tahiti black pearl, Nanyang golden pearl and white pearl, and set up Ou Jewelry Branch in Shenzhen, which is known as "Pengcheng". After 15 years of continuous research, remarkable results have been achieved, and the product quality has been unanimously recognized by jewelers at home and abroad. 20 1 1 was awarded the honorary title of "China seawater pearl standard sample development unit" by China seawater pearl standard sample research group, and Shen Ronggen, general manager of Osman Jewelry Company, was also awarded the honorary title of "China seawater pearl standard sample development project expert".
20 12 China jewelry yearbook
2. Brand service
In the same industry in China, European brands have long been deeply rooted in people's hearts and recognized by the world. Since its establishment, the company has taken "continuous innovation and honest management" as its business philosophy, and devoted itself to building the brand's own unique culture and integrating it into high-taste fashion cutting-edge products. The pearl jewelry produced by the company is famous for its round bead shape, gorgeous color, noble quality, delicate and dignified texture, novel style and exquisite craftsmanship. To provide our customers with all kinds of pearl jewelry products with unique styles and exquisite craftsmanship, and provide all possible services to meet the needs of customers.
China's jewelry market has always been a huge cake that international and domestic jewelry sales predators are most concerned about and want to share. According to McKinsey's forecast, the luxury jewelry market in China will rise rapidly, and the market scale will increase from 80 billion yuan in 20 10 to18 billion yuan in 20 15. By then, China will have the largest luxury jewelry market in the world. According to the statistics of relevant departments, the total sales of jewelry in China reached 380 billion yuan in 20 1 1 year, and will increase at the rate of 10% every year. Therefore, in the future, China will become the most competitive jewelry processing and consumption center and the largest jewelry market in the world. Of course, opportunities and risks coexist. With the deepening of the global financial crisis and the strong performance of the European debt crisis, the sales delay in the jewelry market in 20 12 years is a serious problem faced by all jewelry enterprises in China, and the problems of industrial dispersion and insufficient design ability in the jewelry market will become increasingly apparent. How to improve their own advantages, form industrial agglomeration and strengthen their ability to cope with the crisis is a problem that Chinese jewelry enterprises must learn and master now and in the future.
20 12 China jewelry yearbook
In view of this, Osman Jewelry started the transformation and upgrading of its own brand in 2009. First, the Oushiman Jewelry Franchise Center, Oushiman Jewelry Wholesale Center and Oushiman Jewelry Gold Exhibition flagship store were established in Shenzhen. With its unique brand culture and connotation, Ou Shiman told every domestic and foreign guest who likes pearls: "Ou Shiman is a pearl enterprise that spreads beauty and strives for a century-old brand", realizing the internal agglomeration of Ou Shiman's pearl industry and aiming at the top 600 in China. Europe's determination to strive for innovation, through a more luxurious brand image, has demonstrated the strong strength of European jewelry to all consumers and partners, boosting the confidence of European jewelry franchisees.
3. Innovative design
Strengthen product R&D and design capabilities, and enhance product image and reputation. In 20 10, Osman Jewelry cooperated with many famous jewelry design companies such as Shenzhen and Hong Kong. Established a strong cooperative relationship. Through the research and development of pearl jewelry concept series products, combined with market sales feedback, good sales performance has been achieved, and the product tour of more than 30 shopping malls nationwide has been realized on 20 1 1, which has been unanimously loved by consumers. In addition, Osman Jewelry has also obtained two intellectual property patents and has its own image products.
Finally, accelerate the continuous innovation of marketing model and realize the layout of multi-channel marketing network construction. With the continuous rise of this new model of online marketing, faster and more convenient has become the new demand of ordinary consumers, especially the younger generation of consumers. Therefore, how to provide their own brand marketing, service capabilities and brand promotion channels has provided new development ideas for many jewelry enterprises. 20 12 During the Shenzhen Jewelry Fair in September, Osman Jewelry successfully launched a unique enterprise e-commerce platform and Osman Jewelry Tmall flagship store. One is to better satisfy the franchisees and wholesale customers of European jewelry based on the present, so that they can browse the latest products and inventory in Europe anytime and anywhere, and they can directly place their favorite jewelry star products with broad market potential on the European e-commerce platform, which is convenient and fast, greatly shortening the time cost; The other is to meet the shopping habits of the younger generation of consumers, and they can choose their favorite pearl jewelry without leaving home, so as to achieve real high quality and low price, which not only solves the cost increase brought by industrial dispersion to the company, but also further expands the market influence of European jewelry brands and wins the unanimous recognition of new and old customers.
4. Multi-channel marketing
Whether online or offline, Ou Jewelry strives to become the best pearl brand through the continuous integration and innovation of various marketing methods. However, it is still difficult to make China Pearl bigger and stronger by relying on only one enterprise. After repeated summary and demonstration, Shen Ronggen, general manager of Ou Jewelry, put forward the concept of "being a quality service provider of jewelry brands". It is through the integration of online and offline marketing channels and the advantages of European brand influence, as well as the strong alliance with many jewelry brands at home and abroad, we can realize that you have me and I have you, accelerate the market construction of pearl brands, and resist the adverse effects brought by the financial crisis.
As he said: "Only by constantly innovating the marketing model, uniting with other jewelry brands and shortening the gap between regions and cultures can we truly achieve seamless docking, realize knowledge innovation, product innovation and marketing innovation faster and better, and finally realize the rapid development of brands."
To achieve this goal, two or more brands with the same concept need to cooperate with each other. Therefore, Ou Jewelry is still analyzing its own advantages, hoping to find the brand foundation of cooperation with other jewelry companies and grow together. Based on the above ideas, Ou Jewelry will first strive to become a "quality service provider of jewelry brands".
20 12 China jewelry yearbook