Bao Shilong is a jewelry company owned by kering. 1858, 28-year-old designer Boucheron founded his own brand, opened a boutique in the most fashionable palace in Paris, and designed many valuable jewels, watches and perfumes. 2 1 century, Bao Shilong adhered to the unique traditional connotation of the brand and became synonymous with bold and luxurious modern jewelry.

1893, Bao Shilong moved to Van den Square in Paris and became one of the earliest jewelry brands to open here. This shop is located in the 26th Square, which once lived next to Countess Castiglio, a famous lady of the Second Reich of France. Since its establishment, Boucheron has been favored by celebrities and dignitaries, and his career is booming. Russian czar, French actress Sarah Bernhardt, American millionaires MacKay and Vanderbilt, Countess Polinak and Madame Kousson are all clients of Boucher Dragon.

Bao Shilong always grasps the pulse of the times and draws inspiration from Russian ballet, cubism, decorative art, African art and pop art. Bao Shilong's brilliant career keeps advancing, and its unique design technology has conquered world superstars such as sophia loren, Nicole Kidman, Julianne Moore and susan sarandon, and has also been favored by Indian local state owners patiala, Iranian Shah Riza and British, Bulgarian and Egyptian royal families.

International brand

To celebrate its debut in Chinese mainland, Bao Shilong designed a 18 limited edition Reflet grosgrain watch for the Bund 18, which was beautifully made and presented in the flagship store of the Bund 18 with classic Bao Shilong works such as "Dangerous Beauty" series and simple and sacred "Symbol" series. The Bund 18 boutique, like other boutiques in the world, is always ready to customize high-grade jewelry for some loyal and distinguished customers.

Kaczorowski, president of Baolong China, said in an exclusive interview that Cartier is one step ahead in cultivating and expanding the market, but the purpose of Baolong is not to compete with Cartier. "What we want to tell our customers is who we are. Bao Shilong's clients are the best in the pyramid. In Europe, our customers are generally celebrities, such as the late British Princess Diana and the Jordanian royal family. " Kaczorowski worked in Cartier for several years and directly participated in the opening of the flagship store.

middle class

Luxury aristocrats, unrestrained bohemians. A charming baby who boldly preaches tradition. The inspiration of this new Bao Shilong comes from the sexy goddess: they appear in the social extremes of high society communication areas and music dance halls, and they are angels posing beside the easel in the studio.

Floating socialites, they choose in life, either have dignity or give up dignity. They are emotional and sometimes even out of line, but they will never be stable. They do not belong to the middle class. Oppose in laughter, revel in reservation. They wear jewelry boldly and fearlessly. It's as easy to pick up as dressing, and it's like nothing happened when they put it down.

Jewelry and jade belts made of pure gold do not belong to the middle class. Exquisitely made pure gold wide sleeve decoration looks like a net, and it looks like a dancer's stockings. A few strands of black gold are imitated into exquisite jade belts of Chantilly or Bruges, and teardrop-shaped rubies or diamonds are strung in them, becoming dark elegant necklaces for ladies.

Jewelry that walks the balance beam between danger and sexiness does not belong to the middle class. The bold and attractive pendant implies that it is not far from danger, that is, the decline of dignitaries. The slender ruby necklace is like a bright red line drawn on the neck, and a blood-red ruby pendant hangs, shining against the skin. A string of diamonds, several inches long, bent into an S-shaped ring, is a miniature version of the Elizabethan crepe collar. Lip Bouche ring is composed of rubies, and the provocative lips exude surreal power.

It does not belong to the middle class to show rude ecstasy, doting and funny about nature. A gorgeous chameleon made of bright gems is wrapped around the hand and stretched out to the wrist, and its tail is buckled on the second chain of the ring; Green rattan leaves surround the faucet, and a crown belongs to the pre-Raphael faction. Pendant is a small naked figure, hung with jewelry rattan, legs apart, separated by opal accessories, as if catching a glimpse of the mannequin, and suddenly fell madly in love.

Art Deco rings are inlaid with dizzying stones, which is not middle class. A huge sapphire or precious black stone is strung on a bright ruby chain and put in your hand. A huge orange jasper is placed on a pomegranate red gem pad. These ornaments complement the duchess's elegant manners and the showgirl's composure. These rings evoke the memory of passionate women in the Jazz Age-looking at josephine baker's jade photos, she was bejeweled and her eyes were sly and charming.

Precious gems are hot and sexy and do not belong to the middle class; Avant-garde design challenges reality, which does not belong to the middle class. What really interprets Bao Shilong is this new product, which draws inspiration from a group of passionate and unpredictable women and does not belong to the middle class. Exquisite works and eternal pendants change the interpretation of exquisite jewelry.

Legend of nobility

1900, the legendary Paris World Expo was held under the Eiffel Tower on the left bank of the Seine, which indicated the birth of Art Nouveau. At the Expo, Bao Shilong made a blockbuster and won the following evaluation: "The champion with extraordinary courage and outstanding record. It is always dazzling and candidly admit defeat, and the entire jewelry industry should be proud of it. "

Bao Shilong's founder Federico Bao Shilong was born in 1830. He started as an apprentice in a small jewelry store with the famous teacher Jules Cai Ze, and he did it in 14. 28-year-old Federico finally opened his first jewelry store in Palace Street, a high fashion center in Paris, with his innate talent and unique understanding and taste in jewelry.

Federico's jewelry store is very luxurious, decorated with tree-shaped crystal lamps and velvet soft fabrics, which attracted many noble customers as soon as it opened. At that time, jewelry was simply laid flat in the window. Federico broke with tradition and used vertical busts to display jewelry. He didn't run classic jewelry series like many jewelry stores at that time, but introduced crystal stone, ivory, exquisite jewelry and gold lace into his creation, and those works that combined enamel, diamond, wood carving, silver jewelry and crystal also showed Bao Shilong's eclectic creativity.

1893, Baolong moved to No.26 Fanton Plaza, becoming the first senior jeweler to settle in Paris' fashion mecca. The interior decoration is luxurious, full of modern flavor and more eye-catching. Russian czar, French actress Sarah Barnhardt, court musician Polignac of French emperor Louis XIV, and Rothschild family, the most famous banking family in Europe, are all guests of Bao Shilong. Several members of the Russian royal family are also loyal followers of Bao Shilong, and one of them is particularly distinguished. He was later Alexander III. After Bao Shilong, several high-end jewelry brands, such as hotel ritz, also appeared in Fanton Square, gradually becoming the gathering place of fashion brands such as jewelry, high fashion and perfume.

What is even more rare is that Bao Shilong has always attached importance to preserving and continuing the culture and history of jewelry, and was the only French jeweler who bought French royal jewelry in the19th century. The history of these jewels can be traced back to Louis XVI. Bao Shilong bought two very expensive Mazarin diamonds as a permanent collection, which preserved a very important history of French jewelry in France.

The founder Federico died in 1902, and his son Louis Bao Shilong inherited the family business and successfully established branches in new york and London. In the mid-20th century, Gerald Bao Shilong, the third heir, held a series of exhibitions in South America, North America and the Middle East, which greatly enhanced the brand's popularity. 197 1 year, Gerald's son Allen Bao Shilong took over the family business and opened Bao Shilong boutique in Japan, which was called "the best decorator in the world" by the Japanese.

Active advertisement

A black Persian cat paraded through the city wearing priceless jewels? Imagine, it is not impossible. 1978, Bao Shilong dramatically added a black Persian cat to the background of jewelry advertisement. This creative advertisement has been popular for ten years, and the black cat has the honor to become a classic image in Bao Shilong's history. Walking through the dazzling jewelry world, it showed the world a magnificent masterpiece full of fantasy like a spy who got first-hand information, and also expressed Bao Shilong's spirit: mystery, unforgettable, surprise and innovation.